Despite a recent cyberattack disrupting dealerships across the United States, Honda's deliveries saw a significant increase in the first half of 2024
- Sales of the Honda Civic, CR-V, and HR-V have all jumped considerably this year,
- Honda sold 31.6% fewer Passports in the first half of the year compared to 2024.
- The CR-V was easily the Japanese brand’s best-selling model.
Honda executives in the U.S. have reason to celebrate, with brand sales rising by 12.3% through the first half of 2024, driven primarily by increased demand for its truck and SUV models. This sales increase occurred despite significant declines in demand for the Honda Accord and Passport.
In the first six months of this year, Honda sold 626,266 vehicles in the U.S., excluding Acura brand sales, marking a 12.3% increase from the 557,889 units sold in the same period in 2023. While growth slowed slightly in June, the month still proved fruitful with 102,385 vehicles sold, a 4.1% increase compared to June 2023’s 98,327 units.
The strong sales growth can be attributed to increased demand for Honda’s truck and SUV models despite notable declines in Honda Accord and Passport sales.
An uptick in demand for the Honda Civic accounts for some of the increase. Sales of the popular compact model have risen by 38.1% this year, with 129,788 sold through January-June. Additionally, sales of the CR-V have jumped by 19.9% to 196,204 units, easily making it the carmaker’s best-selling model in the U.S.
The Honda HR-V also posted a 41.5% increase this year to 76,263 units, while sales of the Pilot also jumped by a considerable 18.8%.
Despite these positive results, there were a bunch of models which have experienced sales declines this year. For example, the Honda Accord, which was Honda’s second-best selling model in the U.S. in January-June 2023, has seen sales slip by 19.2% this year, dropping from 99,845 units to 80,721 units. This decline came in part to a reconfiguration at the Marysville Auto Plant where the Accord is built.
American Honda/Honda Sales
Joining the Accord, the Passport saw a sales decline of 31.6% to 16,293 units. Demand for the Ridgeline has also dropped, with 27.4% fewer examples finding homes in the first half of the year.
“We are pleased to see our sales momentum continue through the second quarter, with strong demand for both Honda and Acura models despite the software cyberattack impacting auto dealers nationwide,” vice president of Auto Sales at American Honda Lance Woelfer said of the results.
“As we begin to ramp up sales of our all-electric Honda Prologue and Acura ZDX, the flexible strategy of offering fuel efficient petrol, hybrid-electric and EV models is helping us meet the needs of our customers,” he added.