Eager to turn your passion into profit on YouTube? With the platform’s massive influx of content, standing out might seem overwhelming.

However, mastering YouTube’s intricate algorithm and leveraging diverse content strategies, including the trending YouTube Shorts, can be your ticket to surpassing the $1000 monthly earnings milestone.

Here is how you can optimise your approach and build a vibrant community that boosts visibility and engagement, setting you on the path to success on YouTube.

1. Know your Algorithm

With over 500 hours of content uploaded to YouTube every minute, finding the right videos without an algorithm would be impossible. Understanding how YouTube’s algorithm works is key to finding the most relevant content.

The main goal of YouTube’s algorithm is not to show the most popular or the newest videos. Instead, it aims to show content that is most useful to each user. YouTube’s algorithm looks at the video’s title, tags, content, and description to match them to your search query. 

The algorithm checks how much people interact with a video. It looks at watch time, likes, comments, and shares. Videos with more engagement are likely to be shown to more people.

YouTube also checks the quality of the content. It looks at how trustworthy and authoritative the channel is on a topic.

2.   Be Diverse

To succeed on YouTube, it’s important to mix up your content and be creative with your videos and editing. Talk about trending topics to stay relevant and attract viewers.

The only way to figure out what captures your audience’s attention and boosts your watch time is to keep experimenting.

Don’t be afraid to try new things. Without a bit of trial and error, you’ll never discover that secret recipe for success.

3. Use Youtube Shorts

If you want to stand out on YouTube in 2024, you’re going to want to start posting YouTube Shorts.

Simple, Short, and Engaging, these quick videos can diversify your content stack on YouTube, and give the platform even more opportunities to rank and promote your channel.

YouTube has made it clear that YouTube Shorts are its, “number one area of focus.”

The platform is seeing ad engagement on Shorts rising rapidly, while YouTube’s overall ad revenue is steadily declining — so it’s no big secret where YouTube executive heads are turning.

Running promotions on YouTube can help increase the visibility of your videos and channel

Pick a video from your channel that you want to show to more people.

When you pay to promote a video on YouTube, it means YouTube stars and influencers use their videos to advertise a product or brand.

If you know what your viewers like and you have a lot of them, putting paid ads in your videos can make you a lot of money.

Working with a famous company can help you get more fans and more people visiting your channel. This is especially true if the company wants you to talk about their product to your viewers.

If you choose to promote videos that your viewers enjoy or find useful, they will interact more with your content.

Many YouTubers who put ads in their videos get something in return, like money or free products. Besides, having ads in your videos can bring more people to your channel and help you earn more money over time.

5. Create a community to promote your YouTube page

The key to community building is engagement. Regularly engage with your audience by responding to comments, asking for their opinions, and making them feel heard.

This not only helps in retaining your existing audience but also encourages them to promote your channel organically.

By strategically using WhatsApp and Instagram, you can create a community that not only supports your YouTube channel but also helps in spreading the word about your content.

This approach will help in increasing your visibility and subscriber count, turning viewers into loyal fans.