Kia announced pricing for the Soul today, and it gets a modest increase over last year. No matter which trim you choose, it's just an extra $100. This makes the Soul an affordable option with pricing for the full lineup coming in at under $25,000.

The Soul sits just below the Seltos crossover, which also received modest price increases for the 2025 model year. The Soul has the same four-trim lineup as last year, but with a new Soulmate Special Edition package. This isn't a separate trim, but rather a package that adds an extra dose of style.

Pricing Under $25,000

The base trim is the LX with pricing at $20,290 and standard features including a 2.0-liter 4-cylinder engine, 16-inch steel wheels, cloth seating surfaces, and an 8-inch infotainment touchscreen. The S is priced at $22,790 with the addition of 16-inch alloy wheels, an 8-way power driver's seat, and a 10.25-inch infotainment touchscreen.

Next up is the GT-Line, which comes in at $23,890. This version of the Soul has a sporty appearance with 18-inch alloy wheels, GT-Line bumpers with a center exhaust, and body-color side mirrors. The top EX trim is priced at $24,590 with 17-inch alloy wheels, heated side mirrors, heated front seats, and a leather-wrapped steering wheel.

New Soulmate Special Edition

The Soulmate Special Edition package adds extra style to this already appealing boxy crossover. It includes exclusive 18-inch wheels, an Umber interior color, two-tone roof, Harman Kardon premium audio, lower body cladding, and SynTex and cloth seating surfaces.

The full Soul lineup also features Drive Wise, which is Kia's package of driver assistance features. It includes forward collision avoidance with pedestrian detection, lane keep assist, driver attention warning, lane departure warning, high beam assist, and rear occupant alert. All but the base trim also has rear-cross traffic collision avoidance assist, blind spot collision avoidance, and lane change assist.