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And on this farm we had a … pizza? Why the Wisconsin pizza farm movement is an idea whose time has come

chicagotribune.com 2 days ago
  • Ashleigh McCarthy, 19, left, and her sister, Calleigh McCarthy, 16,...
    Ashleigh McCarthy, 19, left, and her sister, Calleigh McCarthy, 16, carry pizzas to their family during Farm Pizza night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Jessica Klein of Flour Girl & Flame dresses pizzas during...
    Jessica Klein of Flour Girl & Flame dresses pizzas during Farm Pizza night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • People gather out on the grass at Mapleton Barn during...
    People gather out on the grass at Mapleton Barn during their Pizza Farm event on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Emma Schwendeman of Flour Girl & Flame pulls a pizza...
    Emma Schwendeman of Flour Girl & Flame pulls a pizza from the wood-fired oven during Pizza Farm night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Sasha and Jason Darby, owners of Mapleton Barn, sit on...
    Sasha and Jason Darby, owners of Mapleton Barn, sit on a picnic table at the end of the evening following their Pizza Farm event on May 30, 2024, in Oconomowoc, Wisconsin. This is their sixth year teaming up with food vendor Flour Girl & Flame. Mapleton Barn provides the farm setting and Flour Girl & Flame bake the pizzas. (Stacey Wescott/Chicago Tribune)
  • Young families fill the yard outside of Mapleton Barn during...
    Young families fill the yard outside of Mapleton Barn during Pizza Farm on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Jessica Klein of Flour Girl & Flame adds garlic cream...
    Jessica Klein of Flour Girl & Flame adds garlic cream sauce to the “Pretty Big Dill” pizza during Farm Pizza night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • People gather out on the grass at Mapleton Barn during...
    People gather out on the grass at Mapleton Barn during their Pizza Farm event on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Will McDermott, 4, rests on his mom, Kristy McDermott’s, lap,...
    Will McDermott, 4, rests on his mom, Kristy McDermott’s, lap, while his dad, Patrick McDermott, left, chats with Nick Manning, right, during Pizza Farm night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Emma Schwendeman of Flour Girl & Flame pulls a pizza...
    Emma Schwendeman of Flour Girl & Flame pulls a pizza from the wood-fired oven during Pizza Farm night at Mapleton Barn in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Landon Fisher, 4, chases his friend Emmie Streicher, 4, on...
    Landon Fisher, 4, chases his friend Emmie Streicher, 4, on the lawn surrounding Mapleton Barn during Pizza Farm on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Autumn Lewis, left, holds the door open for Jessica Klein,...
    Autumn Lewis, left, holds the door open for Jessica Klein, as she loads pizzas into the hot box during Pizza Farm night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. Lewis and Klein both work for pizzamakers, Flour Girl & Flame, who have teamed up with Mapleton Barn for the last six summers to do these events. (Stacey Wescott/Chicago Tribune)
  • A young boy wanders through the 100-plus-year-old Mapleton Barn during...
    A young boy wanders through the 100-plus-year-old Mapleton Barn during Pizza Farm on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • The Blank family heads for home past the 100-plus-year-old Mapleton...
    The Blank family heads for home past the 100-plus-year-old Mapleton Barn during Pizza Farm on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Peter Arndt picks up a couple of pizzas from Jessica...
    Peter Arndt picks up a couple of pizzas from Jessica Klein of Flour Girl & Flame during Farm Pizza night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • People sit surrounding the barn as they attend Grassway Organics...
    People sit surrounding the barn as they attend Grassway Organics farm’s “Pizza on the Farm” night on June 21, 2024, in East Troy, Wisconsin. Their “Pizza on the Farm” events includes freshly made pizzas and craft beers made with from locally sourced farms and vendors. (Stacey Wescott/Chicago Tribune)
  • A small bar featuring craft beer and beverages is available...
    A small bar featuring craft beer and beverages is available during Grassway Organics farm’s “Pizza on the Farm” night on June 21, 2024, in East Troy, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Freshly baked pizzas are lined up waiting to be delivered...
    Freshly baked pizzas are lined up waiting to be delivered during Grassway Organics farm’s “Pizza on the Farm” night on June 21, 2024, in East Troy, Wisconsin. The first pizza is called, “The Great Escape” and features pesto, garlic, mushrooms, feta, and sausage. (Stacey Wescott/Chicago Tribune)
  • Families line up to look at a field full of...
    Families line up to look at a field full of cows at Grassway Organics farm on June 21, 2024, in East Troy, Wisconsin. On Friday and Saturday nights, Grassway Organics has their “Pizza on the Farm” events which includes freshly made pizzas and beverages made with from locally sourced farms and/or vendors. The event also includes live music. It goes from May until September.(Stacey Wescott/Chicago Tribune)
  • Children jump across bails of hay in the kids play...
    Children jump across bails of hay in the kids play area during Grassway Organics farm’s “Pizza on the Farm” night on June 21, 2024, in East Troy, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Elena Milne delivers two pizzas during Grassway Organics farm’s “Pizza...
    Elena Milne delivers two pizzas during Grassway Organics farm’s “Pizza on the Farm” night on June 21, 2024, in East Troy, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • People attend Grassway Organics farm’s “Pizza on the Farm” night...
    People attend Grassway Organics farm’s “Pizza on the Farm” night on June 21, 2024, in East Troy, Wisconsin. (Stacey Wescott/Chicago Tribune)
  • Heidi Ward, 4, left, and Liliana Ramsey, 5, right, dance...
    Heidi Ward, 4, left, and Liliana Ramsey, 5, right, dance at Grassway Organics farm’s “Pizza on the Farm” night on June 21, 2024, in East Troy, Wisconsin. (Stacey Wescott/Chicago Tribune)

Chicago, in all its outsized hubris and self-consciousness, likes to believe it knows everything there is to know about the only perfect food ever created — the pizza. It knows deep dish and thin, cracker and caramelized-cheese crust, wedge cut and tavern cut, St. Louis Style, New York Style, New Haven Style and Detroit Style, Neapolitan and Roman and Sicilian, stuffed crust and whatever those pizza pot pies think they’re doing.

But does Chicago know the pizza farm?

Whenever I have mentioned to friends that I am headed to, or returning from, a Wisconsin pizza farm — Wisconsin being the epicenter of the pizza farm universe — I am met with blank stares and the same dumb joke: What, is that where they grow pizza?

As a matter of fact, yes.

Get this, but most of the ingredients that make up your favorite pizzas likely originated on a farm. I mean, who would have thought? Like most great ideas, the concept is so obvious you wonder why it didn’t take off sooner. Wisconsin pizza farms just cut out the middlemen. At Grassways Organics in East Troy, most of the meats and some of the cheeses on its pizzas come from animals on its farm. (You can meet the grandchildren of your sausage topping.) Some pizza farms only grow the vegetables, herbs or wheat. Mapleton Barn pizza farm in Oconomowoc, northwest of Milwaukee — owned by a Chicago-area couple who bought the century-old family farm for its event space — doesn’t grow or raise anything, but rather partners each week with the excellent Milwaukee pizza joint Flour Girl & Flame, which gathers its ingredients from Wisconsin farmers then tows in a mobile oven.

Like other pizza farm experiences, Mapleton can feel at times as if it were more about its idyllic Insta-friendly vibes than a genuine farm-to-picnic-table meal. And yet, the pies are chewy, sweet and distinctive — Flour Girl finishes each with a drizzle of honey on the crust — and for the hours you’re there, it is possible to think all is copacetic in the world.

“Parents here let their kid run wild while they sit outside, they drink beer, they eat pizza, they talk and laugh, and what parent doesn’t want that?” asked Jason Darby, who owns Mapleton with his wife, Sasha. She’s from Lombard, he’s from St. Charles, and though a pizza farm might sound sort of bougie — the Darbys have no agricultural background and primarily bought the place to host weddings — there’s nothing trendy about pastoral.

The Stone Barn pizza farm in Nelson, about 90 minutes from the Twin Cities, had no cell service for a while. “We don’t get many complaints but we’d hear from customers who wanted to use their phones, regardless of all this scenery,” said co-owner Marcy Smith. Stone Barn is tucked inside the rolling, curling green expanse of the Norwegian Valley, part of the Driftless Area, so named because it’s that rare Midwestern region that was not flattened during the last ice age. It still has cliffs and bluffs and towering forest lines.

Picture yourself drinking beer and eating pizza at a picnic table while looking out on a slice of Vermont, only in the Midwest. “Because we didn’t have cell service, we would remind people: ‘Maybe it’s your chance to relax and talk,’” Smith said. But now, she said with a sigh, they have added cellphone service. Also, a Thai pizza with a peanut base.

Sasha and Jason Darby, owners of Mapleton Barn, sit on a picnic table at the end of the evening following their Pizza Farm event on May 30, 2024, in Oconomowoc, Wisconsin. This is their sixth year teaming up with food vendor Flour Girl & Flame. Mapleton Barn provides the farm setting and Flour Girl & Flame bake the pizzas. (Stacey Wescott/Chicago Tribune)
Sasha and Jason Darby, owners of Mapleton Barn, sit on a picnic table at the end of the evening following their Pizza Farm event on May 30, 2024, in Oconomowoc, Wisconsin. This is their sixth year teaming up with food vendor Flour Girl & Flame. Mapleton Barn provides the farm setting and Flour Girl & Flame bake the pizzas. (Stacey Wescott/Chicago Tribune)
Emma Schwendeman of Flour Girl & Flame pulls a pizza from the wood-fired oven during Pizza Farm night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
Emma Schwendeman of Flour Girl & Flame pulls a pizza from the wood-fired oven during Pizza Farm night at Mapleton Barn on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)

There are at least a dozen pizza farms in Wisconsin, many not far from Stone Barn, grouped near the Wisconsin-Iowa-Minnesota border, winding alongside the Mississippi River. Most are working farms that, just one or two nights a week, open for pizza. Think couples curled up, families towing excited kids. You park on grass, bring a blanket, grab a spot at a picnic table or on the ground; you listen to a local singer strum “Wish You Were Here” on an acoustic guitar; you order beer or wine (most pizza farms do not allow you to bring your own); you wait for your pizza (this part can take a while); and you relish, ideally, your perfect summer evening. At Suncrest Gardens pizza farm, which is also in the Driftless Hills, we killed time waiting for our pizzas by snacking on pretty great cheese curds made with chives and watching a flock of restless sheep, running in lines.

A woman walked past talking into her phone: “Siri, is a lamb the same as a sheep?”

Emma Schwendeman of Flour Girl & Flame pulls a pizza from the wood-fired oven during Pizza Farm night at Mapleton Barn in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
Emma Schwendeman of Flour Girl & Flame pulls a pizza from the wood-fired oven during Pizza Farm night at Mapleton Barn in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)

Pizza farm customers, depending on the remoteness of the farm, can be more tourists than locals. “People are so removed from agriculture, we see a learning curve when people visit,” said Heather Secrist, owner of Suncrest. “We sometimes get people ordering asparagus pizza in August, but the way I see it, that’s an opportunity to learn about seasonality in the Midwest.” The staff T-shirts read: “Pizza Grows On Farms.”

She’s been making pizza here for 19 years. After she bought Suncrest, she looked for new ways to diversify the production of its 16 acres. She added a kitchen to cook the food she grew and raised. She was butchering her meat; she was also growing tomatoes, onion, garlic. The farm next door had an organic mill. Pizza just made sense. “Yet when I grew up near here, on a dairy farm, there were no Wisconsin pizza farms.”

She likes to think of pizza farms as Wisconsin’s answer to California vineyards.

The state, of course, has long embraced homegrown food traditions. Door County has fish boils, and Friday fish fries remain so popular that Mapleton Barn only makes pizza on Thursday nights, to avoid getting in the way. There’s cheese curds, butter burgers, booyah stew and the cannibal sandwich (raw meat, and rarely served). The pizza farm, however, has been slowly replicating across the country; indeed, during the pandemic, some farms began throwing outdoor pizza nights to keep the lights on when they could no longer sell their produce, dairy, meat and wheat to the shuttered restaurant industry.

People gather out on the grass at Mapleton Barn during their Pizza Farm event on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)
People gather on the grass at Mapleton Barn during their Pizza Farm event on May 30, 2024, in Oconomowoc, Wisconsin. (Stacey Wescott/Chicago Tribune)

Many pizza farmers insist the pizza farm concept started with A to Z Produce and Bakery in Stockholm, Wisconsin, on the Minnesota border. Ted Fisher said he and Robbi Bannen were not making a lot of money. “We built a brick oven but didn’t even intend to use it for what it became.” He was a skilled baker who admired Alice Waters’ classic cookbook “Chez Panisse Pizza, Pasta and Calzone,” and serving pizzas solved problems: It brought people to the farm, and it used up their produce.

Last year, after a couple of decades of this, they ended pizza nights and put up a sign:

“25 Years is Enough.”

Megan and husband Chaz Self of Grassways Organics have been doing it for about 10 years. She said between tending crops and handling animals and making pizza on Fridays and Saturdays — they serve 400 pies a night at the summer peak — “you tend to wake up one day and it’s already fall.” They have 380 acres they acquired through a long-term lease and land trust that preserves historic farms. Neither had a farming background, and now they have Jersey cows and a bull and chickens. One night I was there, a neighbor’s peacock wandered onto the farm and mingled with the diners. “We hoped for the farm to support itself one day,” Megan said, “and the reality is there are a lot of subsidies to get you there. Having a pizza farm was just one way to make it work.”

People look at a field of cows at Grassway Organics farm on June 21, 2024, in East Troy, Wisconsin. On Friday and Saturday nights, Grassway Organics has their “Pizza on the Farm” events which includes freshly made pizzas and beverages made with from locally sourced farms and/or vendors. The event also includes live music. It goes from May until September.(Stacey Wescott/Chicago Tribune)
A small bar featuring craft beer and beverages is available during Grassway Organics farm’s “Pizza on the Farm” night on June 21, 2024, in East Troy, Wisconsin. (Stacey Wescott/Chicago Tribune)

They’re still in their 30s. Marcy and Matt Smith of Stone Barn are in their early 40s. Like the Selfs, they didn’t come to this with much of a farming or restaurant background. Matt was a social studies teacher, Marcy was a guidance counselor, and they liked to cook. They worked summers at Stone Barn, and when the previous owners decided to sell, they bought the place. Now they live on the grounds in a restored Victorian home, surrounded by old red barns and the centerpiece stone barn, which collapsed in 1986, leaving only its stone walls and foundation. The kitchen, and many of the picnic tables, are now set alongside the evocative shell of that old barn, built in the late 1800s.

Almost no one who does this advertises.

Pizza nights spread through word of mouth, and while I have had better pizzas, not one of the pizzas at any of the farms was less than very good. Many were swoon-worthy, leaning into their brick ovens for sooty, fragrantly soft blacked-pocked crusts. Many of the sausage toppings had the singularness you associate with a homemade meal, and many of the tomatoes were so fresh the smells lingered on my fingers in the car.

That said, like other destination meals, the setting is not an insignificant part of the appeal. Most are open late spring through early fall, and other than Mapleton, weekends only. Lines get long on nice days — but the upside is you’re there longer. So chill. Secrist of Suncrest describes her pizza farm as getting so busy, “it’s like this bustling oasis in a Midwestern desert. It’s crowded, fun, then afterward, if you live there, it’s like, wait, did that just happen? Yes, it happened, then the rest of the time, you return to the solace.”

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