Kendrick Lamar’s “Not Like Us” video reaches 17 million views

Kendrick Lamar has once again taken the music world by storm with the release of his highly anticipated video for “Not Like Us,” which has rapidly become the biggest song of 2024. The track, a scathing diss aimed at Drake, has fans and critics buzzing.

Released on Thursday, the “Not Like Us” video showcases Kendrick in his hometown of Compton, creating a raw and authentic visual experience. The video features cameos from Mustard, who produced the track, and captures intimate moments with Kendrick’s wife and children. One of the most talked-about scenes shows Kendrick smashing an OVO-themed piñata, delivering a bold and direct message to Drake.

The response to the video has been nothing short of historic. In just the first two hours, it amassed over 3 million views, and within 21 hours, it surged to 17 million views. These staggering numbers highlight the massive anticipation and widespread appeal of Kendrick’s latest work.

“Not Like Us” initially debuted at number one on the Billboard Hot 100, marking another milestone in Kendrick’s illustrious career. Additionally, the single achieved 2x platinum status within its first two weeks, a testament to its massive popularity and cultural impact.

This release is part of a series of four diss tracks Kendrick aimed at Drake, all dropped within a week, intensifying the already heated rivalry between the two rap giants. Fans and industry insiders alike are eager to see how Drake will respond to Kendrick’s lyrical onslaught.

Kendrick’s ability to blend personal storytelling with sharp commentary has once again set him apart in the music industry. The “Not Like Us” video not only cements his status as a leading figure in hip-hop but also underscores his influence on the genre’s direction.

As the video continues to rack up views and spark conversations, Kendrick Lamar’s “Not Like Us” is proving to be more than just a hit—it’s a cultural phenomenon. The combination of powerful visuals, candid moments, and bold diss lines makes it a standout release in 2024.