It is no secret that digital marketing is one of the most dynamic sectors in the world today, one where staying abreast of emerging trends is absolutely necessary. In this context, marketing managers are now facing an interesting quandary: Can they really afford to ignore Web3 innovations and their increasing intersection with their field of work?
Web3, with its promise of transparency, enhanced privacy, and user empowerment, seems to be facilitating a fundamental shift in how consumers across different markets interact with the digital world. That said, for marketers who have long relied on Web2 systems like Google and Facebook, the prospect of venturing into this decentralized terrain seems a bit daunting.
The payoff is, however, much better than the initial learning curve. On one hand Web3 advertising platforms have never been seen before offering exceptional opportunities for focused marketing and socializing that are completely inaccessible in Web2. For instance, Mode Mobile allows users to make money by streaming music, watching videos or reading news.
This has earned the company the tag of Deloitte’s second fastest growing software company. With over 10 million downloads on Google Play store, Mode Mobile claims to have helped its users earn/save more than $250 million.
Therefore, with the ongoing acceptance of Web3-tech into mainstreams, these platforms could attract audiences that will be rapidly rising and becoming goldmines for engaged tech-savvy consumers.
Tapping into a new demographic
Among the many reasons why marketers need to look into Web3 advertising tools, it offers an opportunity for unique demographics. Web3 communities are characterized by their high level of involvement, technological literacy and openness to change that fit so well for a variety of products and services ranging from trendy tech gadgets to financial services among others.
Web3 users also form very tight communities around common interests which provide marketers with a lot of insight in terms of their behavior and preferences. However, this is not just about attracting new audiences because Web3 comes with technological innovations that give marketers a huge advantage over traditional means of advertising.
This is where Zero-Knowledge (ZK) technology comes in; it is one of the leading technologies driving the change in how advertisers can target audience while protecting privacy rights. Advertisers can authenticate specific characteristics about individuals through ZK proofs without accessing personal information directly. What this implies is that marketers have the capability of sending out ads, which are aimed at individual tastes and behavior without violating individual privacy—an ideal development dealing with one major issue affecting internet based marketing today.
AdEx is the pioneer in this aspect with a blockchain platform for advertisers who want to engage both Web3 and Web2 audiences. For marketing managers, it is worth noting that its cost-efficiency is one of the most attractive aspects. Through having campaign fees as low as 7% (it reduces further to 4% when using ADX tokens), marketers can spend more on advertising thus getting higher returns on their investments.
Furthermore, AdEx’s focus on advertiser needs is evident in its platform design. To expand the available ad inventory and enable marketers to access more premium publishers, AdEx has connected with Supply-Side Platforms (SSPs). This way, advertisers are able to reach their desired audience over many different websites and platforms ensuring that they maximize visibility and effectiveness of their campaigns.
Most notably, however, AdEx has integrated cutting-edge technologies such as artificial intelligence (AI) and zero-knowledge proofs (ZKP) into its digital framework thereby optimizing ad performance while at the same time placing a greater emphasis on user privacy.
Lastly, AdEX supports various payment methods (including cryptocurrencies like USDT, USDC, ADX, and DAI) and has even integrated with the Polygon network, offering faster transaction times and lowering fees, further streamlining the advertising process.
The future of marketing
The future is and so we can see that in the world of digital marketing, Web3 will be very important. Web3’s principles are decentralization and user empowerment which have reshaped consumer expectations on privacy, data ownership, and brand interactions. Therefore, it is likely that marketing managers who want to be successful within this young paradigm must think ahead.
In addition, with more consumers adopting decentralized tools and platforms (as has already been happening at a breakneck speed), it might become difficult to differentiate between Web2 and Web3 marketing strategies. This implies that there could soon be several Web3 technologies integrated into traditional marketing approaches thereby creating combinations of methodologies from both sides Interesting times!