CMC Connect Celebrates Burson on Merger of BCW and Hill & Knowlton Strategies

In a significant development for the public relations industry, two leading WPP-owned firms, BCW and Hill & Knowlton Strategies, have merged to form a new global communications powerhouse, Burson.

The merger, which is celebrated by CMC Connect, a leading PR firm in Nigeria, brings together the strengths and expertise of both companies, positioning Burson as a leader in the global public relations landscape. The new firm is purpose-built to help brands and businesses redefine reputation as a competitive advantage, enabling them to navigate the dynamic communication landscape of today and the future.

“Burson represents a modern approach to communication, reinventing how reputation creates competitive advantage for clients,” said a statement from CMC Connect the exclusive affiliate of Burson in Nigeria.

CMC Connect, a long-standing partner of the Burson family, has been part of this journey since 2007 when it became a member of the Arcay Africa Network, an affiliate of Burson Marsteller.

According Yomi Badejo Okusanya, the Lead Partner CMC Connect, the relationship evolved further in 2014 when CMC Connect became the exclusive affiliate of Burson Marsteller (BM) in Nigeria, which later transitioned into Burson Cohn & Wolfe (BCW) following the merger between BM and Cohn & Wolfe.

“Today, with the creation of Burson through the merger of BCW and Hill+Knowlton, we embark on a new chapter,” the statement continued. “CMC Connect is fully re-energized and ready to be part of this exciting new journey, leveraging Burson’s global resources to deliver even more innovative and impactful communication solutions for our clients in Nigeria.”

The merger of BCW and Hill & Knowlton Strategies to form Burson is a significant milestone in the global public relations industry, strengthening the firm’s capabilities to serve clients with cutting-edge communication strategies and solutions.