Determined to encourage Nigerian youths to develop a healthy saving culture and build expenditure and an investment profile, FirstBank has reiterated its commitment to empowering Nigerian youths.

The Bank said for over 13 decades it has committed itself to youth empowerment.

In its newest campaign titled ‘Giant in You’, FirstBank targets the Gen Z generation with its newest packages for youths and youth entrepreneurs, noting that its various channels and platforms are designed to promote various enterprises.

Speaking at the unveiling of the new brand campaign, Head of Brand and Stakeholder Campaign, First Bank Nigeria, Mr. Yinka Ijabiyi, said that the campaign was to celebrate the bank’s years of operations, because enabling success for its stakeholders is tantamount to achieving success for the bank itself.

He explained that the campaign, tagged ‘Giant Campaign’ is more than a marketing initiative, but embodies FirstBank’s mission to empower, inspire, and support its community.

“At First Bank, we believe everyone has the potential to be a giant. For over 130 years, we have been empowering individuals and businesses to achieve their dreams. Let’s take giant strides together and turn your ambitions into reality”, the bank said in the campaign.

“The Giant Campaign is not just about the First Bank. But, our customers, the people we serve first.  We believe in the giant potential within every customer, employee, and stakeholder, a giant dream, a giant possibility, a giant idea, a giant future waiting to be realized,” he stressed.

Ijabiyi emphasized that the bank’s mission, core values, and commitment is nurturing the giant within every individual.

He further said that the bank’s dedication is to provide business support, financial expertise, and growth solutions to help customers achieve their dreams.

“We are the partner with tailored solutions for every customer, employee, and stakeholder. We have what it takes to turn dreams into giant successes. First Bank’s services are designed to help customers “giant-size” their dreams, offering businesses the platforms and solutions needed to grow, innovate, and achieve remarkable success.

“For employees, First Bank promises a nurturing environment where they can grow, learn, and hone their skills, building flourishing careers and becoming industry leaders. The bank also provides stakeholders with opportunities to expand their portfolios and grow their wealth.

“The campaign’s central message, “There is a Giant in You”, which means that First Bank puts you first so you can Live the Giant-Life. Also our aims are to empower, inspire, and support dreamers, achievers, innovators, entrepreneurs, and everyday people to transcend the ordinary and achieve extraordinary success. By fostering a forward-thinking and future-ready mindset, FirstBank has created an atmosphere, products, and services that enable customers to think big, take bold steps, and live the giant lifestyle.

“With this campaign, First Bank is not just celebrating its rich heritage but also setting the stage for a future where everyone can realise their giant potential,” he stated.