FedEx, a leading global shipping company, launched new resources to empower Filipino small and medium-sized businesses (SMEs) to thrive in the booming e-commerce markets of China and Japan.
China and Japan are the biggest markets in the Asia Pacific region with robust cross border e-commerce activity, providing extensive business opportunities for SMEs.
However, foreign merchants need to understand the unique digital landscape, consumer appetites and logistics needs of each market to build a sustainable business model.
“Finding new customers in international markets is a smart approach for SMEs wanting to drive consumer and revenue growth. Digital channels lower the barriers for market entry, but the best business strategies are underpinned by smart, local market insights. That’s critical in sectors like e-commerce which move incredibly quickly,” Kawal Preet, president, Asia Pacific, FedEx said.
“China and Japan are strategically important markets in the APAC region. We’ve built our local knowledge based on our decades-long operations which is a critical component of the e-commerce experience. We’re also integrated in platforms and processes to provide a seamless experience for both merchants and consumers. That gives us a unique viewpoint on the latest local know-how to help e-tailers operate more effectively,” Preet added.
Maribeth Espinosa, managing director of FedEx Philippines said as the global e-commerce landscape evolves, there are vast opportunities for Filipino businesses to tap into the lucrative markets of China and Japan, which offer unparalleled opportunities with their robust consumer base and high demand for diverse products.
“At FedEx, we understand the complexities of entering these dynamic markets and have released cross-border e-commerce handbooks to provide local businesses with critical insights and practical guidance. Our goal is to empower our customers to expand their reach, optimize operations, and achieve sustainable growth by leveraging our extensive market knowledge and integrated solutions. By understanding key shopping seasons, preferred payment methods, and effective marketing strategies, we are in a unique position to help Filipino exporters succeed on a global stage,” she added.
FedEx provides end-to-end e-commerce solutions that make order fulfillment easy and efficient for merchants while providing convenience and reliability for people receiving deliveries.
It has a network of 260,000 smart lockers across the APAC region to provide convenience and options for consumers.