It's easy to see why longtime AT&T customers might be frustrated by the company's recent price spikes to its retirement plans. Even with the added data and hotspot perks, it may not be enough to convince them to stay on board. At the same time, people often find it difficult to switch to another brand, and favor keeping the service they've grown accustomed to. So, is it more worth sticking with AT&T or is it time to start looking into cheaper options?

Currently, AT&T has three active unlimited plans with Unlimited Starter SL for $35.99 a month per line, Unlimited Extra EL for $40.99 a month per line, and Unlimited Premium PL for $50.99 a month per line. Each comes with unlimited talk, text, and data. However, the Unlimited Extra EL and Unlimited Premium PL plans enjoy AT&T's ActiveArmor advanced security app, while the Unlimited Starter SL plan only includes the basic ActiveArmor security app. Hotspot data also increases from 5GB, to 30GB, to 60GB in the respective plans.

Furthermore, the Unlimited Extra EL plan provides 75GB of additional high-speed data while the Unlimited Premium PL plan allows users all the data they want without any slow downs. Additionally, those on the Premium plan get both 4K UHD streaming capabilities and unlimited calls and texts in 20 Latin American countries at no additional cost.

While AT&T does offer a handful of perks and discounts worth looking into, if these advantages don't interest you, it may be more worth exploring your other options.