California lawmakers have recently passed two bills prohibiting grocery and convenience stores from providing customers with reusable plastic bags, a move to combat plastic waste. However, the real question lies in tackling the waste generated by mass consumerism that has engulfed our society.
The Rise of Consumerism
In recent years, society has been conditioned to constantly shop and consume products as solutions to their problems. The concept of repairing old items or repurposing used goods has become outdated, with the focus shifting towards constantly purchasing new items that are aggressively promoted in stores, on screens, and in our mail.
Gen Z and Its Consumerist Tendencies
Gen Z, growing up in the digital age, is particularly susceptible to this culture of consumerism. Their lives revolve around the idea of constantly upgrading to the next best thing, contributing to the detrimental effects of excessive consumption on our environment. Studies show a notable increase in the number of clothing items owned by individuals over the years, with a large portion of these items going unworn.
The Origins of Mass Consumerism
The roots of mass consumerism can be traced back to Late Capitalism, a period marked by the rapid expansion of goods and services in the Western world post-World War II. This shift towards a consumer-centric economy was a strategic move to drive economic growth and create a consumer base that is reliant on constant consumption.
Challenges Faced by Gen Z
Despite being recognized for their progressive views on social issues, Gen Z is also guilty of contributing to mass consumerism. The rise of e-commerce and social media has played a significant role in fueling their consumption habits, especially in industries like fast fashion. Platforms like Temu, Forever 21, and Zara lure consumers with the promise of luxury at affordable prices, leading to unsustainable purchasing behaviors.
The Heart of Gen Z Hypocrisy and the Path Forward
While Gen Z has the power to influence change, they also bear responsibility in addressing the negative impacts of consumerism. By supporting socially responsible businesses and making conscious decisions about their purchasing habits, Gen Z can play a role in shaping a more sustainable future. The key lies in shifting our identities from consumers to refusers, actively rejecting excessive consumption and advocating for more responsible practices. It's time for Gen Z to take a stand against mass consumerism and pave the way for a more sustainable future. Sarika Pruthi, a professor at San Jose State University, and Arushi Parnika Kharbanda, a senior at Presentation High School, urge Gen Z to rethink their consumer behaviors and work towards a more conscientious future.