Website builders bring web design to the masses, letting you create attractive pages without coding knowledge. This ease-of-use functionality frequently means a lack of flexibility; you can only change a design so much due to content and placement limitations. PageCloud opens that up a bit, with far more design leeway than the competition. However, PageCloud offers an extremely rudimentary blogging tool, and its e-commerce features are only available if you pay an additional fee. Editors' Choice winners Duda and Wix offer more site-building tools at lower prices.

PageCloud's Plans and Prices

With so many website builders to choose from, price is an important differentiator for website builders. PageCloud isn't especially competitive on price, charging $24 month-to-month ($20 per month with annual billing) for its starting Launch plan. For comparison, Duda costs $19 per month and Wix costs $17 per month. In its favor, PageCloud's base plan includes a custom domain name for the first year of service, 10,000 website visitors per month, and two team members. However, you only build one site. Additional sites cost an additional $20 per month.

PageCloud has a free website builder plan that limits you to 1,000 monthly visitors,10 blog posts, and one published page. Conversely, for $45 per month (or $36 per month billed annually), the Grow plan includes advanced analytics, 10 team members, 200 published pages, and up to 25,000 website visitors per month.

Finally, there's the Optimize plan, which costs a hefty $89 per month ($69 per month billed annually) and is meant for larger teams and creative professionals. It ups all those limits (300 published pages, 75,000 website visitors per month) even more and offers priority support. As a pro, you can join PageCloud's Pro directory to find clients who need websites designed for them and participate in revenue sharing if they become PageCloud members.

After signing up, a three-step wizard asks whether you're building your site for yourself or a client, the site's purpose (portfolio, selling, promotion, or blogging), and business type. You can skip these steps if you prefer.

PageCloud's Web Design Options

You begin the PageCloud journey by selecting a template. These are categorized into 15 groups (such as Art & Design, Business, and Restaurant), for a total of 62 templates. They're modern and attractive, leaning more toward clean designs rather than clutter. For our test site, we chose the Nuvo template, a minimalist design in white, black, and orange. That launched the website editor. A brief tutorial shows you where the basic features live, and then it's off to the races. The builder displays the pages included in the site, letting you add or remove them to taste. We like that it includes a custom 404 page to handle incorrect URLs on your domain.

The top bar section returns you to the dashboard, shows which site page you're on, lets you switch between desktop and mobile editors, undo or redo your choices, and save your work. The design interface uses the familiar left-rail toolbar, which nicely hides and expands when you place the mouse over it. The left bar houses icons for several categories of site elements: Sections, Shapes, Images, Text, Videos, Buttons, Forms, Icons, Site Menu, Apps, and Ecommerce.

You click a page to start customizing it. When you add elements to a page, you receive helpful guidelines for aligning them with existing elements. There are no spacer elements, but an arrow handle lets you move elements up and down, and you can add as many shapes, text boxes, and side-by-side images as you want. If you place an item with part of it outside the page width, its box turns red with a warning. Clicking on an element opens up a contextual menu to change the layout, content alignment, padding, width, and more. Most importantly, you can set the content layout to Auto, where the builder will try to move elements to the layout alignment you've set for the section, or Manual, where you can drag elements anywhere in a section. We appreciate that you get to control exactly where elements are placed on a page—some strictly responsive design site builders don't allow any latitude in object placement.

Clicking any element highlights the section menu, letting you quickly move an entire page section up or down in the hierarchy, duplicate it, or delete it altogether; this can also be done for every section on the page from the Section menu in the left bar. The plus or minus that appears on the top and bottom of a selected section also lets you add a new section. You edit text with a simple double-click on a text box. You can style any item you drop onto a page with a custom color, border, shadow, and opacity. You can also add a link, set it as Full Width, or change its alignment and rotation. The builder even lets you use layers, placing items on top of each other. Coders can leverage their CSS and JavaScript knowledge to build pages. You don't get animation effects for elements the way you do in some builders, but images can use a zoom effect.

PageCloud offers lots of social button style choices—round, square, rounded square, colorful, or monochrome. There's also a good selection of forms you can drag onto your site pages, including newsletter, signup, estimate, survey, reservation, job posting, and RSVP. The Apps section offers a moderate selection of third-party integrations, including YouTube, Twitter, Google Maps, PayPal, and Spotify, but nowhere near what you can get using Duda or Wix.

As for AI tools, PageCloud offers a ChaptGPT-powered bot that generates text based on your prompts.

There are three options for adding multiple pages to your site. You can duplicate existing pages, add a number of theme-specific pages, or add a blank page. For our specific template, the only choices were Home, Contact, Project, and Services. Oddly enough, when you add blank pages, you can start customizing sections from scratch or draw from any template in PageCloud's roster.

If you like the portfolio from another template, you can add that to another page on your site. Once again, PageCloud's flexibility impresses. Other builders, such as Duda, have page presets for Our Team, Gallery, News, FAQ, and more. You don't control navigation on the Pages menu, but in the separate Navigation Menu panel. You can move menu options, edit their text, and create submenus.

Working With Images and Video

In a nice touch, PageCloud lets you drag images from a PC folder right onto your site design. When we did this, the image took up the full width of the page, but you can resize it to taste. You can also simply upload photos the standard way, in which case they're available for reuse in the Site Images section of the Images panel. The service offers a decent selection of stock photos and even lets you buy Shutterstock images from within the builder. You can search for just the right image, as well. An option called Image Mode offers choices of Crop to Fit or Shrink to Fit, and Parallax Effect, but the latter really just makes the image still as you scroll the page.

PageCloud has sparse image editing, meaning cropping, filters, color tint, and changes to opacity. You're missing better options for adjusting brightness, saturation, and other image features. You should probably use real photo editing software before placing any critically important image on your site, but some simple lighting and color tools would be a real help for quick-and-dirty design and on-the-fly updates. Besides, if you wanted to do it all yourself from scratch, you'd be signing up for a web hosting service, not a website builder. Still, PageCloud lets you add ALT text for SEO purposes and use the above-mentioned zoom effect.

The Video menu choice just offers seven stock videos, and you can't upload your own media and have PageCloud save it from there. You can, however, drag and drop an MP4 file onto a page to create a player. You're better off heading to the Apps menu and entering a Vimeo or YouTube URL.

Making Money From Your Site

The simplest way to make cash in PageCloud is not to go through the process of creating a web store, but rather to add a PayPal or Shopify button to a page. You'll need to grab the widget code for your payment account and paste it in before you can add a button. Some site builders make this even easier by just asking for your PayPal account email. The easiest way is to go to PayPal's Create Payment Button page.

PageCloud also offers e-commerce add-ons, but they cost extra. Ranging from $9 per month to $59 per month, PageCloud's e-commerce tiers grant you features such as an SSL certificate, the ability to view physical and digital products, shipping and email marketing functionality, and access to point-of-sale services like Clover and Square.

Simple Blogging

As mentioned, PageCloud lacks a prefab Blog page type you can add to your site through the Pages menu. Your only recourse is the blogging option accessible from the Dashboard. From there, you can import a preexisting WordPress blog or start from scratch. The blog editor is rudimentary, letting you enter text and add photos and videos using a Vimeo or YouTube link.

You can only format text after you write it and select it in what the site calls a "focused blog editor." We like that you can schedule posts by date and time and add tags. However, there's no commenting feature, and you don't have the full panoply of page items you do with a regular page. That's not so bad, though; we prefer a dedicated blogging interface to simply reusing the page editor.

Publishing Your Site

Only after you pay for your account can you publish a site to the live web, even during the trial period, which makes it a little hard to see exactly what your visitors will see. That said, the builder offers Save, Preview, and Publish options while you're editing. That's better than some builders that automatically make everything you do live. This part of the screen also offers Undo, which works on most edits before you save. However, there's no site history to take your site back to a previous state, and there's no portability in case you want to move your site to another web hosting service.

A nice touch is that you can schedule any page to publish on a particular date and time. Another is that you can designate two more editors to work on your sites. It's also worth noting that while your plan allows a maximum number of published sites, you can have unlimited draft sites to play around with in your account.

Powerful Mobile Site Builder

PageCloud automatically creates a mobile version of your site and lets you customize it. In fact, it has one of the most powerful mobile site builder tools around. To use it, you simply head to the top of the builder page and click the screen icon, which opens the Mobile Layout sidebar. This holds a single switch to enable the mobile layout builder, which turns on a new mobile phone icon at the top of the builder page, letting you switch easily between desktop site editing and mobile view editing.

There's a risk to PageCloud's permissive site design: Objects you place in spots other than where the template items were will often fall off the mobile view. You can, however, resize and position elements for mobile consumption. We like that a Show/Hide icon in the Edit panel's Arrange page lets you turn off an object just for the mobile site while leaving it live for the desktop view. If you don't like what you did while editing for mobile, you can reset to the PageCloud default mobile layout.

For more on getting started building your site, read our primer on how to build a website.

Stats and SEO Tools

PageCloud now includes analytics tools in paid tiers. You can also set up your own accounts with Facebook Pixel, Google Analytics, or Twitter Pixel. That's not unusual. PageCloud's SEO Settings page offers an on-off switch to include your site in web search engines, and some information on best practices for page titles, tags, and URL structure. It also notes that your pages are optimized for speed and image load times.

PageCloud's Customer Support and Uptime

A chat tool in the lower-right corner of any PageCloud page offers direct chat with support specialists who address you by your name. When we typed a question about store setup at 4:30 p.m. ET, we received a message saying, "PageCloud will be back tomorrow." The stated support hours are Monday to Friday, 9 a.m. to 4:30 p.m. EST; nevertheless, an answer arrived shortly after explaining the whole set of e-commerce offerings (and lack thereof). The on-site chat reps were knowledgeable and accommodating.

Website uptime is one of the most important aspects of a hosting service. If your site is down, clients or customers will be unable to find you or access your products or services. We used a website-monitoring tool to track our PageCloud-hosted test site's uptime over a 14-day period. Every 15 minutes, the tool pings our website and fires off an email if it is unable to contact the site for at least one minute. The testing data reveals that PageCloud is incredibly stable; in fact, it didn't go down once in the two-week testing period.

Verdict: Lots of Design Control, But Missing Features

PageCloud is trying to do something that isn't common: Combine responsive site design with freedom of page layout and item placement. If you miss Adobe Muse, a desktop app that let you place and size site objects exactly the way you want them, but you still want a responsive mobile site, PageCloud could be for you. It's a modern WYSIWYG drag-and-drop site builder with good mobile site customization. That said, it's sparse on features and potentially pricey. Our Editors' Choice winners, Duda and Wix, are more mature, full-featured, and affordable.