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Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

zikoko.com 2 days ago

The bills won’t pay themselves.

Davido recently faced backlash for launching a meme coin that plummeted just a day after its release. The crypto venture marks one of the singer’s many attempts to try his hands at something besides music. He’s not the only Nigerian music star exploring side hustles to varying levels of success.

From real estate to nightlife, here are eight top music stars and their side hustles:

Banky W

Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

Banky successfully transitioned into Nollywood, starring in box office hits like The Wedding Party, UpNorth and Sugar Rush. And in 2018, the Yes or No singer went into politics, vying for a seat to represent the Eti-Osa Federal Constituency in Nigeria’s House of Representatives. He went again in 2023 and was unsuccessful on both occasions. He also co-founded Sooyah Bistro, a quick-service restaurant with branches across Lagos, in 2018.

Don Jazzy

Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

When the music executive isn’t minting new talents, managing Mavin Headquarters as founder and CEO, he focuses on Jazzy’s Burger, a restaurant he launched in 2022 after he turned 40. Specialising in burgers, the restaurant has occasionally stirred controversy with its ₦10k starting price. Don Jazzy also ventured into skincare in 2023, launching his line of body soap, Drip Beauty.

Sheyman

Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

The singer has taken a break from music completely. In 2021, he launched his exotic strip club, Secret Palace, in Lagos, attracting heavyweights like Burna Boy, Dbanj and Yhemo Lee. The Paper hitmaker also owns Folixx, a restaurant-style lounge operating on Lagos island.

Peter Okoye (P-Square)

Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

When he’s not making music or performing his hits, the singer manages his lottery company, ZoomLifestyle, which he launched in 2019. In March 2024, he announced the launch of his logistics company, WYN, operating in Calabar, Uyo and Abuja.

Mr Eazi

Before he got into music, the Leg Over hitmaker had a flair for business. In 2014, he pitched a tech platform he co-founded, Obiwezy, at the 440 Accelerator. In 2018, Mr Eazi established EmPawa Africa, a talent incubation enterprise, followed by Zagadat Capital in 2021, an investment firm focused on tech startups.

MC Galaxy

Popular for his hit, Sekem, MC is now more active in the culinary realm. In 2021, he launched Sekem Kitchen, an indigenous eatery in Lekki, frequented by celebrity patrons like Davido and Uti Nwachukwu. In 2024, he expanded his venture with a branch in Abuja.

Zlatan Ibile

When he’s not releasing street bangers or managing Zanku Records, the street-hop artist focuses on fashion. In May 2024, he unveiled his clothing line, Zanku To The Word (ZTTW), showcasing streetwear items like jerseys, tees and beanies.

Patoranking

Away from the studio and stage, Patoranking has a side gig as a social entrepreneur. In 2023, he launched The Patoranking Foundation to advance Africa through education and entrepreneurship, providing scholarships and business grants in Ghana, Nigeria, Kenya and Zimbabwe.

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