By Godson Umejiego, Bureau Chief, The Americas
Qualcomm Technologies, Inc. has been officially unveiled as Manchester United’s new principal shirt partner for both the men’s and women’s teams following the launch of the new home kit for the 2024/25 season featuring the Snapdragon® brand.
The agreement, which will also see the Snapdragon brand displayed on the away and third kit, is an expansion of the existing strategic collaboration with Qualcomm Technologies. Snapdragon processors can be found in more than 3 billion devices globally, powering premium experiences from the world’s biggest digital brands across smartphones, next-generation PCs, extended and virtual reality glasses, gaming, wearables, and cars.
The latest iconic Manchester United home shirt was presented today by adidas, just weeks before it will be worn for the first time by the men’s first team during their pre-season tour in Europe and the US, including against Real Betis at the Snapdragon Stadium for the Snapdragon Cup in San Diego on 31 July.
The launch video features Manchester United legend Eric Cantona and celebrates the emotion, creativity and heart which he epitomised as a player, and which the collaboration with Snapdragon will aim to bring alive for fans. The video brings the first sight of the Snapdragon brand on the front of a Manchester United shirt, with the away and third kits due to be released later in July.
Snapdragon brand: front and center on new Manchester United kits
As part of the unveiling of the 2024/25 season kits, fans will be able to access an augmented reality (AR) experience by scanning the Snapdragon logo on the front of the kit. The experience, developed by Snapdragon, will bring fans onto the pitch of Old Trafford and feature exclusive Manchester United content throughout the season.
Manchester United CEO, Jean-Claude Blanc said: “The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome Snapdragon as our new principal shirt partner.”
“While the shirt will be the most visible symbol of our collaboration, we are looking forward to using Snapdragon’s processors to enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.”
“We always strive to push boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
“We are excited to expand on our existing collaboration with Manchester United and see the Snapdragon brand featured on the Manchester United kit,” said Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated Don McGuire. “With 1.1 billion passionate fans and engaged followers around the world, Manchester United is one of the most celebrated names in global sport. As the Club’s new front of shirt partner, we aim to catapult the Snapdragon brand to new heights, building not only increased awareness, but also understanding and affinity for the role that Snapdragon plays in powering amazing experiences across billions of devices.”