Dallas Cowboys in the Super Bowl: A look back amid franchise’s 29-year drought
It’s been a long time since the Dallas Cowboys have appeared in a Super Bowl.
With their NFC Championship Game drought at 29 years and counting, the Cowboys haven’t exactly gotten close to that goal. That doesn’t mean we can’t relive some of the memories from the past.
Ahead of Super Bowl LIX, let’s take a look back at each of the Cowboys’ Super Bowl appearances and some of the standout moments from each matchup:
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The Dallas Cowboys’ first Super Bowl appearance came in the 1970-71 season.
Led by head coach Tom Landry and their vaunted Doomsday Defense, the Cowboys hit their stride in the postseason to claim an NFC title and a spot in Super Bowl V. That year’s battle for the Lombardi Trophy took place at the Miami Orange Bowl.
Despite holding a 13-6 halftime lead over Johnny Unitas and the Colts, a sloppy second half saw the Craig Morton-led Cowboys offense go scoreless over the final 30 minutes. Baltimore’s Jim O’Brien kicked a 32-yard field goal with five seconds left to give the Colts a last-second 16-13 win over Dallas.
Often referred to as the “Blunder Bowl,” Morton threw three interceptions (two in the fourth quarter, with one setting up the game-winning kick) and the Cowboys set what was at the time the record for most penalties committed by a team in the Super Bowl.
Cowboys linebacker Chuck Howley (two interceptions) was named Most Valuable Player, the only Super Bowl in which the award was given to a member of the losing team.
After Super Bowl V the young franchise was building a reputation as one that couldn’t win big games (we’ve come full circle in that aspect). It was to the degree that they were given the nickname of “Next Year’s Champions.”
But lying in wait for the struggling Craig Morton was a 27-year-old quarterback returning from a tour of duty in Vietnam with the U.S. Navy. After starting three games the previous season, Roger Staubach forced a quarterback controversy on the 1971 Cowboys. Alternating games between the two resulted in a 4-3 record to start the season, but after Landry stuck with Staubach as the starter the Cowboys won their final seven games of the regular season.
Behind Staubach, Dallas cruised through the playoffs with relative ease and throttled Miami in the Super Bowl, capturing the first championship in team history. Staubach was named Super Bowl MVP.
After a disappointing 1974 season, the first in nine years that the Cowboys failed to make the playoffs, Staubach led Dallas to a 10-4 record and another postseason berth in 1975-76.
After saying a Hail Mary or two, Dallas would meet the defending champion Pittsburgh Steelers for the first of three meetings between the two teams in the Super Bowl. Unfortunately for the Cowboys, this one would be a heartbreaker.
Dallas trailed 21-10 in the fourth quarter after Terry Bradshaw’s 64-yard touchdown pass to Lynn Swann. Staubach and the Cowboys attempted a frantic comeback in the final 3:31 of the game, scoring a touchdown to cut the deficit to 21-17, then forcing a three-and-out by the Steelers to immediately get the ball back.
The Cowboys even drove down to the Steelers’ 38-yard line with a chance to win the game, but on the final play of the season Staubach’s end zone-bound pass was picked off by Glen Edwards. The Steelers were back-to-back Super Bowl champs.
In a game that was all about a quarterback grudge match (Staubach and the Cowboys battled a Broncos team now led by Craig Morton), it was the Cowboys’ Doomsday Defense that lifted Dallas to its second Super Bowl championship.
The Cowboys forced four interceptions from Morton, who was lifted for Norris Weese in the second half. Morton finished the game with a QB rating of 0.0.
For the first time in Super Bowl history, a defensive lineman was named Super Bowl MVP -- two of them, actually. Defensive end Harvey Martin and defensive tackle Randy White were named co-MVPs.
It was the last time the Landry-Staubach-era Cowboys would lift the Lombardi Trophy.
“Jackie Smith ... bless his heart, he has to be the sickest man in America.”
That iconic call is the lingering memory from another heartbreaking Cowboys loss to the Steelers, this time in Super Bowl 13. If it’s any consolation to still-grieving Cowboys fans, it’s widely regarded as one of the best Super Bowls ever.
Dallas, again, got down to Pittsburgh early and was attempting to fight back all game. At one point the Cowboys could’ve tied the game on a wide-open pass to Smith in the end zone, and Smith -- a future Hall of Famer, 11th all-time in receiving yards among tight ends -- inexplicably dropped the ball, forcing Dallas to settle for a field goal instead.
The Steelers would score two touchdowns in a 19-second span in the fourth quarter to end the Cowboys’ chances. And not just in that game: It would be 14 years before Dallas would make it back to the Super Bowl, at which point Staubach and Landry were long gone from the franchise.
It was the beginning of a new era in Dallas -- and it was off to a dominant start.
The Dallas Cowboys franchise roared back to life under Jerry Jones, Jimmy Johnson and “The Triplets” -- Troy Aikman, Emmitt Smith and Michael Irvin -- and took the NFL by storm. Under Johnson, the Cowboys went from a 1-15 record three seasons prior to an absolute steamrolling of the Buffalo Bills in the Super Bowl.
The only lowlight for the Cowboys was Leon Lett’s infamous flub on a long fumble return for what should’ve been a touchdown. Otherwise, Cowboys fans were treated to a four-touchdown performance from the MVP Aikman, a halftime show from Michael Jackson and the team’s first of what would be three championships in a span of four years.
While the scoreboard makes this one appear like the Cowboys trounced the Bills in a second straight Super Bowl, it was more of a nail-biter than the year prior. Dallas even trailed 13-6 going into halftime before the lockdown defense and a punishing run game led by eventual MVP Emmitt Smith took over.
It started with a 48-yard fumble return touchdown by James Washington to tie the score. Then it was all Emmitt.
After the fumble return, Dallas held Buffalo to a three-and-out. When the offense came back on the field, they’d hand it off to Smith six straight times. No fuss, no flash, just running No. 22 up the gut the entire length of the field. They offered him a break for one play (a 3-yard pass to Daryl Johnston) before handing it back to Smith again, at which point he finished the drive with a 15-yard touchdown run to give the Cowboys a lead they wouldn’t lose.
It was an incredible display of power and will from Smith and the Cowboys’ offense, one that secured Dallas’ first back-to-back titles.
Emmitt Smith
— Kevin Gallagher (@KevG163) January 31, 2025
SUPER BOWL XXVIII
The Game-Winning Drive
After tying the score at 13 early in the third quarter, the #DallasCowboys steamroll the #Bills and take over the game.
Emmitt — the NFL MVP and Super Bowl MVP — carries the ball seven times for 61 yards on the #Cowboys'… pic.twitter.com/yxKgMG1dUd
On a side note, you can’t help but feel for the Bills. Four straight Super Bowl appearances, four straight losses, and they haven’t been back since.
Finally. The Cowboys get one over on the hated Steelers.
On their third try against Pittsburgh in the Big Game, Aikman put up a very Aikman line of 15-for-23 with 209 yards and a score, Smith rushed for another pair of touchdowns and the defense took over from there.
Cowboys cornerback Larry Brown, a 12th-round draft pick in 1991, became one of the unlikeliest MVPs in Super Bowl history after picking off a pair of passes in the second half that set up two Dallas touchdowns. At the time, Brown was still grieving from the loss of his infant son two months prior. He was the first cornerback to win MVP.
It was also the first, and only, Super Bowl Barry Switzer would win in Dallas after taking over for Jimmy Johnson, though over the years much of the credit for this championship would end up going to Johnson anyway.
29 years ago today: Barry Switzer won the Super Bowl.
— The REF (@KREFsports) January 28, 2025
The King is one of only three coaches to win both a National Championship and a Super Bowl. pic.twitter.com/w0W8E7fTiW
And that’s where we leave off. The Dallas Cowboys had eight Super Bowl appearances and five wins through the first 36 years of the franchise.
Nearly 30 years later, they’re still stuck on that number.