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Dallas Cowboys in the Super Bowl: A look back amid franchise’s 29-year drought

dallasnews.com 2025/3/15

The Cowboys had eight Super Bowl appearances through the first 36 years of the franchise. They’ve been stuck there ever since.

In this Jan. 30, 1994, file photo, Dallas Cowboys' head coach Jimmy Johnson hugs quarterback...
In this Jan. 30, 1994, file photo, Dallas Cowboys' head coach Jimmy Johnson hugs quarterback Troy Aikman in their locker room after defeating the Buffalo Bills 30-13 in Super Bowl XXVIII at the Georgia Dome in Atlanta. There's plenty of room for debate over the best first-round pick in the history of the Dallas Cowboys.(Charles Krupa / AP)

It’s been a long time since the Dallas Cowboys have appeared in a Super Bowl.

With their NFC Championship Game drought at 29 years and counting, the Cowboys haven’t exactly gotten close to that goal. That doesn’t mean we can’t relive some of the memories from the past.

Ahead of Super Bowl LIX, let’s take a look back at each of the Cowboys’ Super Bowl appearances and some of the standout moments from each matchup:

1971: Super Bowl V in Miami

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Baltimore Colts 16, Dallas Cowboys 13

In this Jan. 17, 1971, file photo, Baltimore Colts linebacker Mike Curtis reaches for the...
In this Jan. 17, 1971, file photo, Baltimore Colts linebacker Mike Curtis reaches for the ball to make an interception of a Dallas Cowboys pass intended for Dan Reeves (30) in the fourth period of Super Bowl V in Miami, Fla. The first Super Bowl under the merger ended in high drama, but only after both teams struggled through 60 minutes of turnovers. (AP Photo, File)(The Associated Press / AP)

The Dallas Cowboys’ first Super Bowl appearance came in the 1970-71 season.

Led by head coach Tom Landry and their vaunted Doomsday Defense, the Cowboys hit their stride in the postseason to claim an NFC title and a spot in Super Bowl V. That year’s battle for the Lombardi Trophy took place at the Miami Orange Bowl.

Despite holding a 13-6 halftime lead over Johnny Unitas and the Colts, a sloppy second half saw the Craig Morton-led Cowboys offense go scoreless over the final 30 minutes. Baltimore’s Jim O’Brien kicked a 32-yard field goal with five seconds left to give the Colts a last-second 16-13 win over Dallas.

Often referred to as the “Blunder Bowl,” Morton threw three interceptions (two in the fourth quarter, with one setting up the game-winning kick) and the Cowboys set what was at the time the record for most penalties committed by a team in the Super Bowl.

Cowboys linebacker Chuck Howley (two interceptions) was named Most Valuable Player, the only Super Bowl in which the award was given to a member of the losing team.

1972: Super Bowl VI in New Orleans

Dallas Cowboys 24, Miami Dolphins 3

Dallas Cowboys coach Tom Landry talks with quarterback Roger Staubach (12) and tight end...
Dallas Cowboys coach Tom Landry talks with quarterback Roger Staubach (12) and tight end Mike Ditka (89) on the sidelines during the 1972 Super Bowl game against Miami in this Jan. 16, 1972 photo, in New Orleans.(SportsDay Staff)

After Super Bowl V the young franchise was building a reputation as one that couldn’t win big games (we’ve come full circle in that aspect). It was to the degree that they were given the nickname of “Next Year’s Champions.

But lying in wait for the struggling Craig Morton was a 27-year-old quarterback returning from a tour of duty in Vietnam with the U.S. Navy. After starting three games the previous season, Roger Staubach forced a quarterback controversy on the 1971 Cowboys. Alternating games between the two resulted in a 4-3 record to start the season, but after Landry stuck with Staubach as the starter the Cowboys won their final seven games of the regular season.

Behind Staubach, Dallas cruised through the playoffs with relative ease and throttled Miami in the Super Bowl, capturing the first championship in team history. Staubach was named Super Bowl MVP.

1976: Super Bowl X in Miami

Pittsburgh Steelers 21, Dallas Cowboys 17

FILE - In this Jan. 18, 1976, file photo, Pittsburgh Steelers' Lynn Swann makes a diving...
FILE - In this Jan. 18, 1976, file photo, Pittsburgh Steelers' Lynn Swann makes a diving catch against the Dallas Cowboys during NFL football's Super Bowl X at the Orange Bowl in Miami. The Steelers won the Super Bowl for the second consecutive year and Swann, known for his spectacular catches, made four receptions for 161 yards, and was voted the game's MVP. (AP Photo/File)(The Associated Press / AP)

After a disappointing 1974 season, the first in nine years that the Cowboys failed to make the playoffs, Staubach led Dallas to a 10-4 record and another postseason berth in 1975-76.

After saying a Hail Mary or two, Dallas would meet the defending champion Pittsburgh Steelers for the first of three meetings between the two teams in the Super Bowl. Unfortunately for the Cowboys, this one would be a heartbreaker.

Dallas trailed 21-10 in the fourth quarter after Terry Bradshaw’s 64-yard touchdown pass to Lynn Swann. Staubach and the Cowboys attempted a frantic comeback in the final 3:31 of the game, scoring a touchdown to cut the deficit to 21-17, then forcing a three-and-out by the Steelers to immediately get the ball back.

The Cowboys even drove down to the Steelers’ 38-yard line with a chance to win the game, but on the final play of the season Staubach’s end zone-bound pass was picked off by Glen Edwards. The Steelers were back-to-back Super Bowl champs.

1978: Super Bowl XII in New Orleans

Dallas Cowboys 27, Denver Broncos 10

ORG XMIT: APHS158 Dallas Cowboys' head coach Tom Landry is given a victory ride on the...
ORG XMIT: APHS158 Dallas Cowboys' head coach Tom Landry is given a victory ride on the shoulders of his players after the Cowboys defeated the Denver Broncos 27-10 in Super Bowl XII at the New Orleans, Louisiana Super Dome, January 15, 1978. (AP Photo)(The Associated Press / ASSOCIATED PRESS)

In a game that was all about a quarterback grudge match (Staubach and the Cowboys battled a Broncos team now led by Craig Morton), it was the Cowboys’ Doomsday Defense that lifted Dallas to its second Super Bowl championship.

The Cowboys forced four interceptions from Morton, who was lifted for Norris Weese in the second half. Morton finished the game with a QB rating of 0.0.

For the first time in Super Bowl history, a defensive lineman was named Super Bowl MVP -- two of them, actually. Defensive end Harvey Martin and defensive tackle Randy White were named co-MVPs.

It was the last time the Landry-Staubach-era Cowboys would lift the Lombardi Trophy.

1979: Super Bowl XIII in Miami

Pittsburgh Steelers 35, Dallas Cowboys 31

A wide open Dallas Cowboys Jackie Smith misses a tying pass in the endzone against the...
A wide open Dallas Cowboys Jackie Smith misses a tying pass in the endzone against the Pittsburgh Steelers in the third quarter of Super Bowl XIII game in Miami, Fl., on Jan. 22, 1979. (AP Photo/Phil Sandlin)(PHIL SANDLIN / AP)

“Jackie Smith ... bless his heart, he has to be the sickest man in America.”

That iconic call is the lingering memory from another heartbreaking Cowboys loss to the Steelers, this time in Super Bowl 13. If it’s any consolation to still-grieving Cowboys fans, it’s widely regarded as one of the best Super Bowls ever.

Dallas, again, got down to Pittsburgh early and was attempting to fight back all game. At one point the Cowboys could’ve tied the game on a wide-open pass to Smith in the end zone, and Smith -- a future Hall of Famer, 11th all-time in receiving yards among tight ends -- inexplicably dropped the ball, forcing Dallas to settle for a field goal instead.

The Steelers would score two touchdowns in a 19-second span in the fourth quarter to end the Cowboys’ chances. And not just in that game: It would be 14 years before Dallas would make it back to the Super Bowl, at which point Staubach and Landry were long gone from the franchise.

1993: Super Bowl XVII in Pasadena

Dallas Cowboys 52, Buffalo Bills 17

Jerry Jones and Jimmy Johnson with the trophy after the Dallas Cowboys defeated Buffalo in...
Jerry Jones and Jimmy Johnson with the trophy after the Dallas Cowboys defeated Buffalo in Super Bowl XXVII, January 31, 1993.(Erich Schlegel / Staff photographer)

It was the beginning of a new era in Dallas -- and it was off to a dominant start.

The Dallas Cowboys franchise roared back to life under Jerry Jones, Jimmy Johnson and “The Triplets” -- Troy Aikman, Emmitt Smith and Michael Irvin -- and took the NFL by storm. Under Johnson, the Cowboys went from a 1-15 record three seasons prior to an absolute steamrolling of the Buffalo Bills in the Super Bowl.

The only lowlight for the Cowboys was Leon Lett’s infamous flub on a long fumble return for what should’ve been a touchdown. Otherwise, Cowboys fans were treated to a four-touchdown performance from the MVP Aikman, a halftime show from Michael Jackson and the team’s first of what would be three championships in a span of four years.

1994: Super Bowl XVIII in Atlanta

Dallas Cowboys 30, Buffalo Bills 13

In this Sunday, Jan. 30, 1994 file photo, Dallas Cowboys' head coach Jimmy Johnson, right,...
In this Sunday, Jan. 30, 1994 file photo, Dallas Cowboys' head coach Jimmy Johnson, right, celebrates with running back Emmitt Smith on the sidelines during the fourth quarter against the Buffalo Bills at the Super Bowl in Atlanta. (AP Photo/Ron Heflin, File)(Ron Heflin / AP)

While the scoreboard makes this one appear like the Cowboys trounced the Bills in a second straight Super Bowl, it was more of a nail-biter than the year prior. Dallas even trailed 13-6 going into halftime before the lockdown defense and a punishing run game led by eventual MVP Emmitt Smith took over.

It started with a 48-yard fumble return touchdown by James Washington to tie the score. Then it was all Emmitt.

After the fumble return, Dallas held Buffalo to a three-and-out. When the offense came back on the field, they’d hand it off to Smith six straight times. No fuss, no flash, just running No. 22 up the gut the entire length of the field. They offered him a break for one play (a 3-yard pass to Daryl Johnston) before handing it back to Smith again, at which point he finished the drive with a 15-yard touchdown run to give the Cowboys a lead they wouldn’t lose.

It was an incredible display of power and will from Smith and the Cowboys’ offense, one that secured Dallas’ first back-to-back titles.

On a side note, you can’t help but feel for the Bills. Four straight Super Bowl appearances, four straight losses, and they haven’t been back since.

1996: Super Bowl XXX in Tempe

Dallas Cowboys 27, Pittsburgh Steelers 17

Dallas Cowboys quarterback Troy Aikman (8) celebrates his teammate Emmitt Smith's touchdown...
Dallas Cowboys quarterback Troy Aikman (8) celebrates his teammate Emmitt Smith's touchdown against the Pittsburgh Steelers in the third quarter at Super Bowl XXX in Temppe, Arizona, Jan. 28, 1996. (AP Photo/Michael S. Green)(Michael S. Green / AP)

Finally. The Cowboys get one over on the hated Steelers.

On their third try against Pittsburgh in the Big Game, Aikman put up a very Aikman line of 15-for-23 with 209 yards and a score, Smith rushed for another pair of touchdowns and the defense took over from there.

Cowboys cornerback Larry Brown, a 12th-round draft pick in 1991, became one of the unlikeliest MVPs in Super Bowl history after picking off a pair of passes in the second half that set up two Dallas touchdowns. At the time, Brown was still grieving from the loss of his infant son two months prior. He was the first cornerback to win MVP.

It was also the first, and only, Super Bowl Barry Switzer would win in Dallas after taking over for Jimmy Johnson, though over the years much of the credit for this championship would end up going to Johnson anyway.

And that’s where we leave off. The Dallas Cowboys had eight Super Bowl appearances and five wins through the first 36 years of the franchise.

Nearly 30 years later, they’re still stuck on that number.

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