Minister of Information and National Orientation, Mohammed Idris, has emphasised the need to leverage the power of public relations in the collective efforts to forge unity, understanding, and shared prosperity across the African continent.

He said this when he received a delegation comprising the new President of the African Public Relations Association, Mr. Arik Karani, the President of Global Alliance for Public Relations, Mr. Justin Green and the President of Nigerian Institute of Public Relations, Dr. Ike Neliaku.

The Minister, was delighted to host the President of the Global Alliance for Public Relations, and he pledged the commitment of the Tinubu Administration to create the enabling environment for the media and public relations to thrive in the country.

Mohammed Idris said President Tinubu is desirous of ensuring that all democratic principles are observed in the country in order to advance the cause of democracy.

He used the occasion to announce that Public Relations has now been designated as a cadre in the Civil Service and hailed the commitment of the NIPR President, Dr. Neliaku, for championing the elevation of Public Relations in Nigeria.

The Minister is hopeful that with the entrenchment of public relations in Nigeria and Africa, the continent would be aspiring to occupy top positions in the Global Alliance for Public Relations.