After months of anticipation, Who What Wear has officially announced the judges for their highly anticipated Next in Beauty awards. The entry deadline has been extended until the 11th July 2024, giving brands one last chance to get their products in front of these industry experts. Expert Panel of Judges: The judges come from all corners of the beauty world, including celebrity makeup artists, nail professionals, dermatologists, and influencers with a massive following on Instagram and TikTok. With such a diverse group of judges, the competition is sure to be fierce. Celebrating Innovation in Beauty: Who What Wear UK is on the hunt for the next big thing in beauty. From groundbreaking formulas to innovative brands, the Next in Beauty Awards are all about celebrating products that truly work. Brands of all sizes are encouraged to enter, as long as their products are available or launching in the UK in 2024. How to Enter: To learn more about the categories, requirements, and entry process, head to the Next in Beauty microsite. The judging panel will carefully review each submission to determine the winners, who will be announced in late October. Get Ready for the Big Reveal: The winners will be revealed through various content and social media channels, as well as an exclusive event. Make sure to stay tuned for updates and spread the word to all the beauty lovers in your life. Who will be crowned the next beauty icon? Only time will tell!