As expected, Disney/Pixar’s Inside Out 2 dominated the box office again this weekend, pulling in an impressive $57.4M, whereas Paramount’s A Quiet Place: Day One closely followed with $53M in North American earnings. Globally, A Quiet Place: Day One accumulated $98.5M, showcasing its strong international appeal.

Paramount and tracking never predicted a franchise opening record for the John Krasinski-led series.

Said Paramount Domestic Distribution Boss Chris Aronson, There’s a lot of love for the ‘A Quiet Place’ franchise. We listened to the fans who wanted to expand the universe.

Battle of the Blockbusters

The competitive landscape was further highlighted by analyses from Comscore and Screen Engine’s PostTrak, which revealed that 66% of tickets for A Quiet Place: Day One were purchased on the same day, compared to only 9% bought more than a week in advance. This demonstrates a shift in consumer behavior towards spontaneous movie-going.

Global Reach and Audience Demographics

Interestingly, the demographics for A Quiet Place: Day One saw a significant turnout from Latino and Hispanic audiences at 32%, a slight increase from A Quiet Place Part II‘s 28%. East and West regions led in the highest sales with AMC Burbank pulling in over $76K alone.

Analyzing Horizon’s Performance

New Line’s Horizon: An American Saga, directed by Kevin Costner, opened with modest numbers at $11M. Despite considerable investment, its performance was below expectations when compared to previous Westerns such as his own Open Range, which finished at $58.3M domestically despite similar criticisms.

Certainly not helping, were mixed reviews leading to a B- CinemaScore. The film performed best in markets such as St. George, Utah, and Scottsdale, AZ.