Northwest farm stores are experiencing a boom, with Wilco recently opening its 26th location in Eugene, Oregon, expanding from its original 15 stores a decade ago. Diverse Locations, Same Success
According to Jake Wilson, Wilco's vice president of marketing and e-commerce, the common perception of farm stores being limited to small towns is outdated. These stores are now flourishing in various rural and urban settings. A New Shopping Experience
Suzi Marshall, a clothing area specialist at the Wilco store in Salem, Oregon, shared her shopping habits, stating that aside from groceries, she does all her shopping at the farm store. Customers like Eileen Bothum enjoy the unique offerings at these stores, such as plants and animals to explore, creating a fun and engaging shopping experience. Personalized Service
Doug Wodtli, owner of Junction City Farm & Garden in Junction City, Oregon, highlighted the personalized service provided to customers. The staff's familiarity with their patrons allows them to anticipate their needs, offering a seamless shopping experience. Thriving Business Model
The success of farm stores in the Northwest demonstrates a shift in consumer behavior towards seeking diverse shopping experiences and locally sourced products. With their unique offerings and personalized service, these stores are redefining the retail landscape in the region.