A sports betting and entertainment platform, BetKing, has concluded its employee-led campaign, ‘BetKing Cares’, in some communities across Nigeria.

The campaign, which impacted over 5,000 households across 10 communities, spearheaded outreach programmes addressing critical social and health-related issues.

This year’s initiative, tagged ‘Month of Good’, focused on healthcare, nutrition, and hygiene, aligning with BetKing’s impact pillars, targeting five states of Ogun, Abia, Abuja, Akwa Ibom, and Lagos.

The ‘Month of Good’ campaign included medical outreaches offering health education, free health screenings for malaria, blood pressure, and eye tests, along with the provision of basic drugs at selected agents’ shops.

For the Food Drive initiative, BetKing employees provided food items to families and customers across the targeted states.

Additionally, employees and stakeholders donated pre-loved clothes to people in need. BetKing aims to continue rolling out community-driven initiatives to consistently give back to society.

Speaking on the initiative, Gossy Ukanwoke, Managing Director of BetKing, said: “Our mission transcends business success; it encompasses a deep commitment to the communities that support us. By actively engaging with and addressing their pressing needs, we can foster significant, positive change.

“This initiative is about empowering individuals, improving lives, and nurturing potential within each community member.”

He added that they were committed to creating lasting impact and continually supporting and uplifting those around them.