At the 27th annual Inman Connect New York conference, Ryan Serhant is once again in the spotlight. As he takes the stage with industry titans like CoStar Group founder Andy Florance, it’s clear that his return to reality TV is a hot topic.
A Shift from Bravo to Netflix
Owning Manhattan, Serhant’s new show, marks a significant shift from his previous projects like Million Dollar Listing New York. Moving from Bravo to Netflix, the series showcases what it really takes to thrive in one of the world’s toughest real estate markets.
The Stakes Are Higher Than Ever
In the premiere episode, Serhant sets high stakes: he’s put everything on the line for his brokerage’s success. He launched SERHANT. in 2020; four years later, the firm is still young but hungry for success. The show follows him as he navigates both his role as CEO and agent.
He candidly shares, It’s been a learning process for me… I’ve had to learn the hard way as we’ve grown and scaled
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A New Standard in Production Quality
Serhant’s dedication to social media and video content shines through in Owning Manhattan. From cinematography to music, the series feels akin to prestige TV. It even carries undertones reminiscent of Succession‘s iconic soundtrack.
The Drama and Diversity of Commercial Real Estate
Commercial properties often get sidelined in real estate reality TV. Not so in Owning Manhattan. Jade Shenker, head of SERHANT.’s commercial division, gets ample screen time, debunking myths about commercial real estate and showing her innovative marketing ideas.
A Diverse Cast of Agents
The agents in Owning Manhattan are refreshingly diverse, representing a wide range of backgrounds and experiences. From seasoned veterans to newcomers, each brings their unique perspective to the table.
An Inside Look Into SERHANT.
The show’s core cast provides an intimate glimpse into SERHANT.’s operations. With approximately 600 agents along the East Coast, viewers get a broad yet detailed look into both personal and professional dynamics within the firm.