Beyonce is playing with fire.
In a new photo shoot on Instagram, the Queen Bee is seen in front of record store bins. She’s stuck her “Cowboy Carter” album in front of copies of a lot of other rock stars’ albums. Including Madonna!
This seems to be Beyonce doing a little Grammy Award campaigning. Her album, “Cowboy Carter,” has been overshadowed since its release last spring by Taylor Swift, Billie Eilish, and others.
This might not be a good way to go. Sticking “Cowboy Carter” in front of the Madonna section of the record store seems a little provocative. Madonna fans may not be so thrilled.
Beyonce has an uphill battle getting to Album of the Year at next winter’s Grammys. She didn’t tour or do interviews to support the album when it was released. She didn’t sing a single note on a TV show.
In the end “Cowboy Carter” sold just 284,000 CDs, LPs, and downloads. Streaming bulked it up to 1.1 million.