Overall sales results for the 1st-half of 2024 are down for the full-size pickup trucks. This is a worrisome sign, but there are some bright spots as well. Ford F-Series and Ram trucks lose ground, but GM and Toyota are growing sales. Here are the biggest movers, shakers, and losers. Let’s dig in!

When you combine the Chevy Silverado and GMC Sierra sales – they are the most popular full-size pickup truck by a long shot. The gap between the GM Trucks and F-Series continues to grow.

U.S. Full-size/HD Pickup Truck Sales: Q1+Q2 2024

Model	Q1+Q2 2024	Q1+Q2 2023	Change (%)
GM Trucks (COMBINED)*	421,220	407,078	3.5%
Ford F-Series	352,406	382,893	-8.0%
Chevrolet Silverado	272,435	264,070	3.2%
Ram Trucks	179,526	223,049	-19.5%
GMC Sierra	148,785	143,008	4.0%
Toyota Tundra	78,454	59,735	31.3%
-> F-150 Lightning**	->15,645	->8,757	78.7%
Tesla Cybertruck	~11,688	New	New
Nissan Titan	8,209	10,550	-22.2%
Hummer EV (Truck/SUV)	4,597	49	9,281%
-> Silverado EV***	->3,257	->New	New
	—–	—–	—–
TOTAL:	1,056,100	1,083,354	-2.5%

If you take a look a look at the electric pickup sales, they are growing and the Ford F-150 Lightning is currently on top. It’s followed by the Cybertruck, the Hummer EV, and Silverado EV. Rivian does not report specific R1T sales until much later. Also, we often track the R1T along with midsize pickup trucks because of its size.

Check out the video below as Tommy and I discuss full-size and midsize pickup truck sales.