Telkom has announced that it has been honoured as one of the 30 most admired South African brands that have significantly shaped South Africa's global reputation and competitiveness over the past 30 years. This recognition was awarded at the Brand Africa 100 annual rankings of the best brands in Africa.
Telkom says that it has earned this distinction in two notable categories: one of the five South African campaigns that have resonated deeply with South Africans, and one of the 10 South African brands that have shaped the country's identity and competitiveness.
Brand Africa, a non-profit movement dedicated to inspiring a brand-led African renaissance, has released its 14th annual rankings of the best brands in Africa. The rankings are based on comprehensive research conducted across 31 African countries between January and March.
Gugu Mthembu, chief marketing officer at Telkom Consumer, has expressed her pride in this achievement.
"It is with great pride that we receive these accolades. They are a true testament to the intentionality of Telkom in ensuring that we provide exceptional products and services for our consumers," adds Mthembu.
"Being the challenger brand that we are, our aim is to disrupt the Telco industry in South Africa by always reaching for greater heights and going above and beyond in ensuring that we provide value to our customers," Mthembu says.
The Brand Africa 100 | Africa's Best Brands is recognised as the only pan-African, independent, non-commercial and research-led ranking of brands in Africa.
Over the years, these results have been widely cited by major international media, including:
- CNN
- BBC
- CNBC Africa, and
- numerous regional and local African media outlets.
Mthembu adds, "Receiving global and continental recognition at this level showcases that our continued dedication, innovation and commitment to elevate Telkom's brand presence have made a meaningful impact on a global scale. This accolade is a testament to our relentless pursuit of excellence and our ability to inspire positive change."
The provider says that this achievement is a proud moment for all of us at Telkom, and it highlights the hard work and dedication of our team in pushing the boundaries and striving for excellence.
"Let's continue to build on this success and take Telkom to even greater heights," concludes the brand.
For more information, visit www.telkom.co.za. You can also follow Telkom on Facebook, LinkedIn, or on X.