PARIS, June 26, 2024 /PRNewswire/-- MINISO, the global lifestyle brand renowned for its affordable and design-driven products, made a striking entrance into Paris with the grand inauguration of its latest flagship store on Saturday, June 22nd. Located at 104 Avenue des Champs-Elysées, the prime spot positions MINISO at the epicenter of the city's prestigious shopping hub, surrounded by luxury brands and in close proximity to the iconic Arc de Triomphe. The opening garnered significant attention in Paris and resulted in the store achieving a remarkable new single-day sales record outside of China.
MINISO in Paris
A New Era for Champs-Elysées
The new MINISO Champs-Elysées store boasts a captivating design
Featuring popular IP collections like Sanrio, Disney, and Barbie
The grand inauguration attracted massive crowds as the store smashed MINISO's previous overseas single-day sales record
The Paris flagship store, MINISO's largest in Europe, signifies a pivotal moment in the brand's global expansion strategy, aligning perfectly with its ambitious 'Super Store' initiative. This strategic direction focuses on establishing large-scale stores in key high-traffic locations, offering customers an immersive MINISO experience across various product categories such as household items, cosmetics, stationery, and more. Spanning two floors and over 8,600ft2, the new flagship store prominently showcases MINISO's IP collaboration collections, with distinct design elements and dedicated zones for Sanrio, Disney, Barbie, and other partners. Additionally, it will be the first store in France to introduce the new BT21 IP collection.
This launch follows a strong financial performance for the brand in the March quarter of 2024, with total global revenue climbing 26% YoY to US$515.7 million, and overseas revenue surging by 52.6% YoY to US$169.2 million. This impressive growth highlights the brand's robust business model and the wide appeal of its products.
Vincent Huang, MINISO's general manager for overseas distributor markets and vice president, commented, 'The opening of our flagship store in Paris marks another exciting stride for MINISO. Building on the success of our Super Stores in Times Square and Oxford Street, this prestigious location in Paris reinforces our dedication to the 'Super Store' strategy, enhancing the customer experience and boosting our global brand visibility.'
MINISO's 'Super Store' approach aims to offer more than just a diverse product range by creating a dynamic and interactive shopping environment that sparks curiosity and excitement among patrons. By prioritizing customer experience and offering quality products at competitive prices, MINISO continues to thrive in international markets.
With the addition of the Paris flagship, MINISO now operates in 110 overseas markets with 6,630 stores worldwide. The brand's long-term vision is to become a global powerhouse, planning to open 900-1,100 new stores globally in 2024, with over half of these additions set to be overseas. This strategic expansion will cement MINISO's position as a premier lifestyle destination for global consumers.
About MINISO
MINISO Group is a global lifestyle brand that offers a range of trendy lifestyle products featuring unique IP designs. Through its extensive network of stores, MINISO provides consumers with a relaxing, treasure-hunting shopping experience filled with delightful surprises for all ages and demographics. Emphasizing aesthetic design, quality, and affordability, every product in MINISO's diverse portfolio reflects these core values, with new products continually introduced to the market. Since its inception in China in 2013, the company has successfully established 'MINISO' as a globally recognized retail brand, expanding its massive store network worldwide.
SOURCE MINISO