In its latest annual report, Embracer Group, the gaming powerhouse behind franchises like The Lord of the Rings and Tomb Raider, reveals its approach to utilizing artificial intelligence (AI) in game development. Empowering Developers with AI The company has implemented a 'Group AI Policy' centered around the concept of empowerment. The report highlights the potential of AI to revolutionize game development by improving resource efficiency, introducing intelligent behaviors, enhancing personalization, and optimizing gameplay experiences. Embracer Group recognizes the significant role AI can play in speeding up development processes, streamlining logistics, and enhancing planning. However, amidst concerns from developers about AI replacing human jobs, Embracer Group clarifies its stance. Human-Centric AI Approach Tomas Hedman, Embracer's head of privacy and AI governance, emphasizes that the company's goal is not to substitute humans with AI but to empower them. The core philosophy is to leverage AI's capabilities to open up coding opportunities to a wider pool of developers while maintaining a human-centric approach. Embracer Group acknowledges the necessity of integrating AI to remain competitive in the industry. AI for Competitive Edge The company views the non-implementation of AI as a significant risk that could impede its competitiveness. Embracer Group believes that failing to utilize AI for relevant tasks could result in falling behind rival companies. The report also highlights the importance of AI governance, noting that AI implementation must adhere to both general and specific legal frameworks. By embracing AI while prioritizing human collaboration, Embracer Group aims to enhance game development processes without overshadowing the pivotal role of developers.