Manager - SME Segment

To develop and execute strategic marketing plans for the micro-subsegment of Nigeria’s MSME market segment and achieve market and value share goals in the short, medium, and long term, in line with MTNN strategic objectives.

• Plan and develop Small and Medium Segment growth strategy in conjunction with Solution Development, Brand & Communications, Sales Enablement, and other relevant units across MTNN.
• Contribute to the understanding of the financial strength of key projects involving changes in subscriber numbers, cost of product or service delivery, marketing spend, average revenue per user (ARPU), return on investment (ROI), as well as proposing next steps.
• Develop creative and innovative approaches to drive sustainable growth in the SME segment market.
• Provide direction for the development of communications to drive understanding of value propositions and achieve business objectives.
• Drive innovation by identifying and taking advantage of new business opportunities, e.g., by stimulating and encouraging new business opportunities, the launch of products, product or process innovation, business model innovation, etc.
• Utilize strong analytics skills to understand customer behavior and position solutions, working with relevant units across the business.
• Apply research skills to accomplish business objectives; analyze data, search for patterns and trends, and develop key findings, conclusions, and indicated actions from qualitative and quantitative customer research.
• Provide support for advertising, promotions, and events independently from the concept stage (agency briefing, script-storyboard development) to execution (production-flighting).
• Identify, review, and monitor the demographic and vertical profiles of the SME segment.
• Ensure the SME segment marketing strategies are based on clear value propositions that are aligned to maximize existing and new opportunities.
• Evaluate new market opportunities for expansion and revenue growth.
• Provide solution delivery and performance tracking support to Senior Manager, SME segment.
• Drive technology and ICT usage and uptake across small and medium segments in Nigeria.
• Implement key decisions made by the Senior Manager, SME Segment, ensuring that they are tailored to the needs of the segment.
• Review market and internal conditions, develop marketing strategies that grow MTNN’s revenue streams, exceed individual targets and objectives, and assist the department in planning and developing budgets for the upcoming year.
• Integrate quality management procedures into all business processes within the SME Segment function and their effective deployment on a day-to-day basis.
• Use appropriate performance metrics and Customer Relationship Management (CRM) to routinely monitor progress against targets, taking appropriate managerial action to ensure all set targets and KPI’s are met or exceeded.
• Provide any other necessary assistance required in support of the business plan or tactical plans agreed on an ad hoc basis.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets and requirements, and regular review of their training needs.