Building a modern vision for Cartier with its storied heritage
President and CEO Cyrille Vigneron touches on how the Maison stays abreast of the times, how artificial intelligence is used and more, in a candid closed-door roundtable interview on the sidelines of Watches and Wonders Geneva
Mastering Design Excellence
Often heralded as the “jeweller of kings and king of jewellers”, Cartier stands at a unique crossroads of heritage and innovation. With the likes of its iconic Tank and Santos watches, the Maison is renowned for its exquisite design language and cemented its place as a paragon of luxury.
A Dual Approach to Success
President and CEO Cyrille Vigneron, who has been at the helm since 2016, underscores this duality in the brand’s approach. “Cartier is obsessed with design,” the 63-year-old says, in a candid closed-door roundtable interview during Watches and Wonders 2024 in Geneva. Those words are a testament to the brand’s unwavering commitment to aesthetics and has helped the Maison to prosper under Vigneron with Cartier second only to leader Rolex in market share.
Embracing Innovation
Expanding on Cartier's tradition, Vigneron also sheds light on the Maison's utilization of artificial intelligence to stay ahead of the curve. This forward-thinking approach has not only enhanced the brand's productivity but has also showcased Cartier as an innovative leader in the luxury industry.
In conclusion, Cartier's future looks promising as it continues to blend its rich heritage with modern innovation under the visionary leadership of President Cyrille Vigneron.