Africa’s tourism to hit US$24.42bn in 2024
Africa’s travel and tourism market is projected to reach a revenue of US$24.42bn in 2024, according to a report by Statista.
It is expected to grow annually at 4.98% to a market volume of US$29.66bn by 2028.
The largest segment in this market is hotels, which is projected to have a market volume of US$12.1bn in 2024.
The number of users in hotels is expected to be 119.5 million by 2028.
The report highlights the following factors that are shaping the industry in Africa: