What makes one brand become an instant hit while another spends millions and years trying to gain consumer acceptance? That's an important question that founders and marketers across different industries attempt to answer.
Is it pure luck, aided by a huge marketing budget, or is there a method to capture the hearts of consumers and turn them into brand lovers? These are some of the questions that Feyi Olubodun will be answering at Pitch Friday this month.
Event details
Date: Friday, July 12, 2024
Time: 3pm
Venue: Zone Tech Park, Gbagada Expressway
Meet our speaker
Feyi Olubodun is the CEO and Managing Partner of Open Squares Africa, a marketing strategy consulting firm with footprints across West, East, and Southern Africa.
With nearly 20 years spent helping brands capture value, Olubodun is passionate about sharing his knowledge of the African consumer at any chance he gets. His 2018 book, Villagers: How Africans Consume Brands, is a seminal work on understanding how to sell to the African market and is widely regarded as a must-read for anyone serving the African market.
Olubodun was previously the CEO of Insight Publicis, a marketing communications agency that has worked with the likes of Pepsi, Tecno, Sterling Bank, and Keystone Bank.
Why you should attend Pitch Friday
Gain deep insights into Nigerian consumer behaviour: Learn how cultural nuances, economic factors, and social dynamics shape the purchasing decisions of Nigerians. Using a blend of data and cultural insights, Olubodun will show attendees how to tailor their products to meet the needs of the Nigerian consumer.
Be the smartest in the room
Join 30,000 subscribers who receive Techpoint Digest, a fun week-daily 5-minute roundup of happenings in African and global tech, directly in your inbox, hours before everyone else.
Network with founders and like-minded professionals: Connect with fellow startup founders, investors, and industry experts. Share experiences, exchange ideas, and build valuable relationships that can propel your startup forward. Our sessions are designed to foster collaboration and create opportunities for growth and partnership.
How to participate
Pitch your startup: At least three startups get to share their products and get feedback. Register for a chance to pitch your startup.
Be an attendee: Attendance is free, but registration is mandatory. Register to attend.