As anticipation swirls around American Riviera Orchard–Meghan Markle’s upcoming lifestyle brand announced in March–a new player has emerged as the first official product to hit the shelves. This news comes after a playful pre-launch campaign featuring strawberry jam and influencers, which, alongside a sprinkle of raspberry jam and dog biscuit controversy, has piqued the public’s curiosity.

But according to Tatler, it seems the Duchess of Sussex is raising a toast to California living with a more traditional (and potentially lucrative) offering: Rosé wine.

A Toast to Californian Living

 

 

 

 

 

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A post shared by Meghan (fan page) (@_duchess_of_sussex)

This news comes as no surprise to fans familiar with Meghan’s love for a good tipple. “The Tig” itself, her now-defunct lifestyle blog, held a special connection to the world of wine, named after the prestigious Italian Tignanello, a red wine that was reportedly her go-to choice. Now, with American Riviera Orchard, Meghan seems to be taking a page out of her Californian lifestyle playbook, with rosé as the opening act.

The choice makes perfect sense. Tatler reports that rosé is not only a drink Meghan enjoys, but it also played a part in her love story with Prince Harry. They reportedly shared a glass on their very first date at Soho House back in 2016. And for those who favor a sweeter option, whispers suggest Meghan might even include a frosé mix—a frozen concoction of rosé, strawberries, and icing sugar—in the product line. This frosé twist could be a delightful addition, especially if it incorporates fruit grown in the gardens of Meghan and Harry’s Montecito home, where they raise their children, Archie and Lilibet.

Beyond the Bottle: A Lifestyle Brand Takes Root

However, American Riviera Orchard isn’t just about the clinking of glasses. The brand extends far beyond the initial offering of rosé, aiming to cultivate a complete Californian lifestyle experience. A peek at the brand’s trademark application reveals an ambitious scope, encompassing everything from homeware, fruit butter, and cookbooks to fragrances and bedding. The Daily Mail even suggests a potential future for brick-and-mortar stores if the online business flourishes. From cozy nights in with a good book and a glass of wine to outfitting your entire home with Meghan-inspired décor, American Riviera Orchard seems poised to be a one-stop shop for a curated Californian lifestyle.

A Savvy Move in a Crowded Marketplace

The world of celebrity alcohol brands is already a crowded space. From George Clooney’s tequila to Brad Pitt’s rosé, A-listers are increasingly venturing into the lucrative world of spirits. But Tatler suggests Meghan’s move towards rosé is a “strategic decision,” highlighting the potential for a much higher profit margin compared to her initial offerings like jam.

Indeed, the success stories are undeniable. Consider Armand de Brignac Champagne, previously owned by Jay-Z. When he sold a 50% stake to LVMH’s Moët Hennessy for a reported $300 million in 2021, it solidified the potential for immense financial gain in the celebrity booze market.

A Brand Built on Authenticity and Philanthropy

 

 

 

 

 

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A post shared by Meghan (fan page) (@_duchess_of_sussex)

American Riviera Orchard is said to be rooted in authenticity and reflect what Meghan loves in her own life. The brand’s focus on Californian living goes beyond just aesthetics; whispers suggest a potential charitable component as well. Meghan has long been a vocal advocate for various social causes, and it wouldn’t be surprising to see American Riviera Orchard incorporate philanthropic initiatives into its mission. Perhaps a portion of proceeds could go towards supporting sustainable farming practices in California, or organizations that empower women—causes close to Meghan’s heart.

So, what does this all mean? For Meghan Markle fans, it’s an exciting glimpse into a brand built around her passions and Californian way of life. For the celebrity market, it’s the arrival of a savvy player with a potentially lucrative product and a holistic brand vision. And for the rest of us? Well, it’s an invitation to raise a glass (rosé, perhaps?) to the latest venture from the Duchess of Sussex, and see what delightful concoctions—both literal and metaphorical—American Riviera Orchard has in store.

Whether you’re looking to spruce up your home, indulge in a glass of Californian sunshine, or simply support a brand built on authenticity and potential social good, American Riviera Orchard offers a taste of the Californian dream, with a touch of royal flair. So, raise a glass (perhaps of the Duchess’s rosé! ), settle into a cozy Californian evening, and get ready to experience a taste of sunshine, style, and a hint of imperial magic.

Featured image: Misan Harriman via @meghan.markle.official/Instagram

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