Diversifying tourism across Asia and the Pacific, along­side promoting more and bet­ter education, will be key to building a more resilient and sustainable sector.

According to UN Tourism’s data, the sector is experienc­ing a rapid recovery in Asia and the Pacific, with arrivals reaching 82% of pre-pandemic levels in the first quarter of 2024, boosted by the re-opening of many destinations through­out 2023.

Now, with full recovery on the horizon, the latest joint meeting of UN Tourism’s Commission for Asia and the Pacific (CAP) and its Com­mission of South Asia (CSA), focused on the challenges and opportunities for creating a positive and lasting transfor­mation.

As our data shows, tour­ism’s recovery is close to com­plete here in Asia and Pacific. We worked together to face the crisis head on.

Guiding Transformation And Building Resilience

The 36th meeting of the CAP-CSA welcomed more than 130 delegates from 25 coun­tries and territories.

All Members were pro­vided with a comprehensive overview of UN Tourism’s work and achievements since the last meeting, with key pri­orities then presented for the years ahead.

UN Tourism Secretary-Gen­eral Zurab Pololikashvili said: “As our data shows, tourism’s recovery is close to complete here in Asia and Pacific. We worked together to face the cri­sis head on. And now we must work together to focus on our priorities for the future. That means supporting education, driving investments into our sector and further strength­ening the ties between public and private to build resilience and advance sustainability and inclusive growth.”