As a business owner, you must keep your sales pipeline filled. The best way to do that is to leverage the right tools to keep your sales activities going and automated.  The right software and app will allow you to streamline your sales processes, enhance customer relationships, and drive growth. From CRM systems to sales automation, email marketing, SEO, social media management, content development, and video marketing, the right sales tools can make a significant difference. Let’s start with the common types of sales productivity tools you should have in your marketing and sales toolkit. 

1) Customer Relationship Management (CRM) System 

A CRM is a software tool designed to help businesses manage their interactions with current and potential customers. It consolidates customer information into a single database so business users can more easily access and manage it. It’s how to have pipeline management to tracks sales opportunities, from lead generation to closing deals. You can use it to provides sales forecasts to predict future sales performance. You can also automate marketing campaigns across various channels, such as email, social media, and online advertising. You can also use a CRM to provide customer support after the sale. By centralizing customer information, a CRM helps small businesses operate more efficiently and effectively to keep sales activities rolling.

2) Email Marketing and Sales Automation Tools

Email marketing and sales automation tools are essential for small businesses aiming to enhance their efficiency, customer engagement, and revenue. Email marketing tools enable businesses to maintain regular communication with their customers and prospects. Automated emails can nurture leads, follow up on purchases, and keep customers informed about new products or promotions. It’s a great way to foster strong customer relationships without requiring constant manual effort. Sales automation tools help small businesses streamline repetitive tasks such as follow-up emails, data entry, and lead scoring. Email marketing tools allow businesses to segment their audience and deliver personalized content based on their preferences. These tools provide valuable analytics and reporting features too. 

3) Landing Page Builders & Sales Funnels

Landing page builders are tools that enable businesses to create focused web pages designed to capture leads or drive specific actions, such as purchases or sign-ups. 

Sales funnels help businesses design and automate email nurture sequences to guide potential customers through stages such as awareness, interest, purchase, retention and advocacy. These tools often include automated email sequences, retargeting ads, and detailed analytics. Automated sales processes free up time and resources, making it easier to scale marketing efforts without proportional increasing your workload or staff.

4) Video Marketing Tools

Video marketing tools are becoming indispensable to enhance sales strategies. Videos are highly engaging and can capture the attention of potential customers more effectively than text or images alone. They provide a dynamic way to showcase products, explain features, and tell your brand’s story, leading to higher conversion rates. Videos can simplify complex information and make it easier for customers to understand your product or service. Visual elements stay with the audience longer too. Videos can significantly improve your website’s SEO too. Using video marketing tools in your sales strategy can lead to more engaging, memorable, and effective customer interactions, ultimately driving sales growth and brand loyalty.

5) SEO (Search Engine Optimization) and content development tools 

Leveraging SEO tools can help your business optimize the website so that it ranks higher on search engine results pages (SERPs). SEO enables small businesses to attract highly targeted traffic by focusing on specific keywords and phrases. High-quality, optimized content establishes your business as an authority in your industry. Compared to paid advertising, SEO and content development are more cost-effective. Content development tools provide insights into which types of content resonate with your audience. Incorporating SEO and content development tools into your sales process helps small businesses attract, engage, and convert more customers, ultimately driving growth and success.

6) Social media management and project management tools

Social media management tools streamline content scheduling, audience engagement, and performance tracking, ensuring a consistent and impactful online presence that attracts and retains customers. Meanwhile, project management tools enhance team collaboration, task tracking, and deadline management, leading to more efficient sales processes and timely follow-ups. Together, these tools help small businesses maintain organized, cohesive marketing and sales strategies, ultimately driving higher engagement, improved customer relationships, and increased sales. By leveraging these tools, small businesses can maximize their team collaboration, productivity and growth potential.

Here are my top 20 sales tools that every small business owner should consider integrating into their sales operations.

1. MixMax (CRM, Email and Sales Automation)

Enhance your email with unlimited email tracking, instant scheduling, reminders, surveys & polls, and more! Best tool for revenue teams looking to build pipeline, close deals and engage customers. It also seamlessly integrates with Gmail and Google Workspace.

2. HubSpot CRM (CRM and Sales Automation)

HubSpot CRM is a free, user-friendly CRM platform designed to help businesses organize, track, and nurture leads and customers. It integrates with HubSpot’s marketing and sales tools, providing a comprehensive solution for automation, email tracking, and lead management.

3. Pipedrive (CRM)

Pipedrive is a sales-focused CRM that helps small businesses manage leads, deals, and activities. Its visual sales pipeline makes it easy to see the status of each deal and identify bottlenecks, ensuring a smooth sales process.

4. Zoho CRM (CRM)

Zoho CRM is a flexible and affordable CRM solution that offers features like lead management, sales forecasting, and workflow automation. It’s suitable for small businesses looking for a customizable CRM with strong integration capabilities.

5. AWeber (Email Marketing)

AWeber is a popular email marketing tool that helps businesses create and manage email campaigns, newsletters, and automated email sequences. Its user-friendly interface and powerful analytics make it easy to track performance and optimize campaigns.

6. ActiveCampaign (Email Marketing and Sales Automation)

ActiveCampaign combines email marketing, marketing automation, and CRM features into a single platform. It allows small businesses to create personalized email campaigns, automate customer journeys, and manage sales pipelines effectively.

7. Drip (Email Marketing)

Drip is an e-commerce-focused email marketing tool that helps businesses create targeted email campaigns and automate marketing workflows. It offers robust segmentation and personalization features, making it ideal for online retailers.

8. SEMrush (SEO and Content Development)

SEMrush is an all-in-one digital marketing tool that helps businesses with SEO, content marketing, and competitive research. Its features include keyword research, site audit, backlink analysis, and content optimization, essential for improving online visibility and driving traffic.

9. Ahrefs (SEO)

Ahrefs is a powerful SEO toolset that offers comprehensive features for keyword research, backlink analysis, and competitor analysis. It’s widely used by small businesses to improve their search engine rankings and monitor their SEO performance.

10. Moz (SEO)

Moz provides a suite of SEO tools designed to help businesses with keyword research, link building, and site audits. Its user-friendly interface and detailed analytics make it a popular choice for small businesses looking to enhance their SEO efforts.

11. Canva (Content Development)

Canva is a graphic design tool that enables small businesses to create stunning visuals for social media, marketing materials, and websites. Its drag-and-drop interface and extensive library of templates make it easy for anyone to produce professional-quality designs.

12. Buffer (Social Media Management)

Buffer is a social media management tool that allows businesses to schedule posts, track performance, and manage multiple social media accounts from a single dashboard. It’s ideal for small businesses looking to streamline their social media efforts and engage with their audience effectively.

13. Hootsuite (Social Media Management)

Hootsuite is another popular social media management tool that helps businesses schedule posts, monitor social media activity, and analyze performance across multiple platforms. Its robust analytics and team collaboration features make it a valuable tool for small businesses.

14. Trello (Project Management)

Trello is a project management tool that uses boards, lists, and cards to help businesses organize tasks, projects, and workflows. It’s an excellent tool for small teams to collaborate, track progress, and ensure projects are completed on time.

15. Asana (Project Management)

Asana is a project management platform that helps businesses plan, organize, and manage tasks and projects. Its features include task assignments, due dates, and project timelines, making it easy for small businesses to stay on top of their work.

15. ContactOut (Data Mining)

ContactOut is a tool designed to help anyone find the email address and phone number of a business professional. It is the most effective and affordable tool for obtaining valid emails and phone numbers in a single click. It integrates with LinkedIn. With a simple name search, you’ll have instant access to ContactOut’s database of 300 million users and 30million B2B contacts. 

16. ClickFunnels (Sales Funnel Management)

ClickFunnels is a sales funnel builder that helps businesses create and optimize sales funnels to convert leads into customers. Its drag-and-drop editor and pre-built templates make it easy to design effective landing pages, sales pages, and order forms.

17. Leadpages (Landing Page Builder)

Leadpages is a landing page builder that helps businesses create high-converting landing pages, pop-ups, and alert bars. Its user-friendly interface and extensive library of templates make it easy for small businesses to capture leads and drive conversions.

18. Vidyard (Video Marketing)

Vidyard is a video marketing platform that helps businesses create, host, and track video content. Its features include video analytics, personalized video creation, and video SEO, making it an excellent tool for engaging customers and driving sales through video.

19. Loom (Video Communication)

Loom is a video communication tool that allows businesses to record and share video messages quickly. It’s perfect for creating personalized sales pitches, product demonstrations, and customer support videos, helping small businesses communicate more effectively.

20. Hotjar (Customer Feedback and Behavior Analysis)

Hotjar is a user feedback and behavior analysis tool that helps businesses understand how visitors interact with their websites. Its features include heatmaps, session recordings, and surveys, providing valuable insights to optimize user experience and increase conversions.

The right sales tools can significantly enhance the efficiency and effectiveness of small business operations. By leveraging these top 20 tools, small business owners can streamline their sales processes, improve customer relationships, and drive growth. Whether you’re looking to manage customer data, automate marketing efforts, optimize your SEO, create compelling content, or enhance your video marketing strategy, there’s a tool on this list that can help you achieve your goals. Investing in these tools not only saves time and resources but also positions your business for long-term success in a competitive market.