Chelsea Football Club has announced a series of lucrative shirt sponsorship deals, bolstering the team's financial muscle. The Blues have secured a two-year agreement with BingX, worth £12 million per season, to become the official training kit sponsor. This partnership marks a significant addition to Chelsea's revenue stream.
Meanwhile, Trivago has ended its partnership with Chelsea, bringing an end to their collaboration. However, the club has secured a substantial deal with Infinite Athlete, worth £40 million annually, to feature on the front of the match shirt. Additionally, Infinite Athlete will also appear on the sleeves of the training kits, in a deal worth £3 million per year.
The new training kit for the 2024/25 season, featuring BingX, has been unveiled, showcasing the club's fresh look. These sponsorship deals demonstrate Chelsea's appeal and commercial prowess, solidifying their position as one of the world's top football clubs.
The financial boost from these partnerships will enable Chelsea to further invest in their squad and infrastructure, enhancing their competitiveness in the Premier League and beyond. As the club continues to grow and succeed, these sponsorship deals will play a vital role in supporting their ambitions.