Growing organic reach on social media is increasingly challenging due to high competition and platforms' focus on paid content.
Here are the steps to follow:
1. Define your goals: Determine what growth means for your business, such as increasing followers or boosting engagement.
2. Complete your profile: Ensure your profile is fully filled out, including company details and branding.
3. Follow relevant accounts: Follow industry businesses, influencers, and customers that align with your brand's values.
4. Publish unique content: Create content that resonates with your target audience and aligns with your brand's identity.
5. Optimize your captions: Use keywords and hashtags to enhance visibility.
6. Engage with your audience: Reply to comments, like, and comment on posts.
7. Promote your profile: Share your social media links on your website, blog, and other platforms.
8. Host a contest or giveaway: Encourage engagement and attract new followers by hosting a contest or giveaway.
Additional sources:
https://www.linkedin.com/advice/1/what-most-effective-ways-engage-grow-your