Its confirmed with over 120 countries South Africa is number three competing with China and USA
South Africans love their "bev" and global cognac maker Hennessy has seen this, classifying the country as its third biggest market after the US and China.
Remember China has a population of 1.4Billion, the USA has a population of 333.3million but just a small South Africa with a population of 59 million is competing with the big boys? Really we have to limit. This can’t be our legacy.
South Africans are every brand's dream market in Africa, we're the up-market of Africa and the love for finer things plus general interesting lifestyle makes it even more attractive to invest in.
South Africa is amongst one of the countries in the world with high rate of alcohol consumption, and the research states that this is because of high level of unemployment in the country.
Source: https://x.com/MDNnewss/status/1804946268785168513?t=uv1ub6fyj5VjxNbnxHs9dw&s=19